Pricing approach Odd-even pricing will be used. And it always must be above market price. Adjustments: Quantity Discounts – For retailers when we have some kits that are about to expire. Trade Discounts (Wholesalers and Retailers) Promotional Allowances to reduce price of the product to retailers so that they include it in their catalogs, and we sell more overall) And will the price change over time? If so, how? (Since it is ramen, It doesn’t have seasonal changes, but if there’s a price change possibility, please include) And any other things that can be done with the 'price'. And how we back it up with something reasonable

Pricing approach Odd-even pricing will be used. And it always must be above market price. Adjustments: Quantity Discounts – For retailers when we have some kits that are about to expire. Trade Discounts (Wholesalers and Retailers) Promotional Allowances to reduce price of the product to retailers so that they include it in their catalogs, and we sell more overall) And will the price change over time? If so, how? (Since it is ramen, It doesn’t have seasonal changes, but if there’s a price change possibility, please include) And any other things that can be done with the 'price'. And how we back it up with something reasonable

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter14: Marketing Channels And Supply Chain Management

Section14.1: Taza Cultivates Channel Relationships With Chocolate

Problem 1VC

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