Pricing criteria based on company's objectives SEATWORK #5 Objectives 1. Sales Volume Turnover 2. Market Dominance 3. Profit Objective Charge Lower Price Charge Higher Price DETERMINE AS TO WHETHER IT IS AS FOLLOW: Fast or Slow High or Low Long-term or Short-term

Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter11: Marketing And Distribution
Section: Chapter Questions
Problem 8AA
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Pricing criteria based on company's objectives
SEATWORK #5
Objectives
1. Sales Volume
Turnover
2. Market
Dominance
3. Profit
Objective
Charge
Lower Price
Charge
Higher Price
DETERMINE AS TO
WHETHER IT IS AS
FOLLOW:
Fast or Slow
High or Low
Long-term or
Short-term
Transcribed Image Text:Pricing criteria based on company's objectives SEATWORK #5 Objectives 1. Sales Volume Turnover 2. Market Dominance 3. Profit Objective Charge Lower Price Charge Higher Price DETERMINE AS TO WHETHER IT IS AS FOLLOW: Fast or Slow High or Low Long-term or Short-term
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