Production capability is now only 23000 gallons at most.  The squeezer cannot be fixed and IceLess cannot afford a replacement.  This breakdown will NOT lower fixed costs. This breakdown will not change variable cost per unit, either.  If only 23000 gallons are produced, and the earning target remains $94400 above fixed costs, what price per gallon must now be charged? (show your calculations) IceLess is an anti-icing solution sold in gallon plastic jugs.  It is poured into the windshield washer bottle of your car.  Wash your windshield and the solution prevents the glass from icing over for about four hours.  Production incurs the following fixed and variable costs.  It is priced initially at $5.50 per gallon.

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter5: Investment Decisions: Look Ahead And Reason Back
Section: Chapter Questions
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4. EMERGENCY! Production just informed management that one of its five glycol squeezers has been destroyed by a rogue computer virus.  Production capability is now only 23000 gallons at most.  The squeezer cannot be fixed and IceLess cannot afford a replacement.  This breakdown will NOT lower fixed costs. This breakdown will not change variable cost per unit, either.  If only 23000 gallons are produced, and the earning target remains $94400 above fixed costs, what price per gallon must now be charged? (show your calculations)

IceLess is an anti-icing solution sold in gallon plastic jugs.  It is poured into the windshield washer bottle of your car.  Wash your windshield and the solution prevents the glass from icing over for about four hours.  Production incurs the following fixed and variable costs.  It is priced initially at $5.50 per gallon.

Fixed costs (per year)                        Variable Costs per gallon

   Rent: $18000                                   Glycol: $1.50

   Utilities: 13200                                FreezeFree 312: .50

   Managerial salaries: 20000            Mfg labor: .20

   Flammability  permit: 12000           Packaging: .20

   Other fixed expense:  2400            Inert ingredients: .60

   Total fixed: $65600                        Advertising: .30

                                                                      Total: $3.30

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