Prompt 1: In Chapter 14 Thaler describes a survey question which posits that a hardware store raises the price on snowshovels from $5 to $20 the day after a massive snow storm and asks the respondent whether this was fair. What type of shiftwould cause a price change like this in supply and demand? Did you think this was fair before this class? What about now?

Talking about the price rise by the hardware store owner then, it happens due to the intense snow in…

Answered: Prompt 1: In Chapter 14 Thaler…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please do not give solution in image format thanku An Information Services firm, Alpha Electronics has grown significantly and is evolving into a fully integrated company of informatics and telecommunications, with possibilities for software development, implementation of ERP systems, implementation and support of large projects, IT and telecommunications, and information security by offering products and services domestically, and abroad. You are asked to separately develop corporate social responsibility and internationalization as strategic elements of the company. This should include an exact CSR you have proposed, ethics practices as a strategy, stakeholder management as a strategy, internationalization as a strategy and the international IT service company providing seed funding as a major stakeholder and potential strategic partner in the internationalization strategy.
“Suppose that you have been given a summer job at J limited, a company that manufactures sophisticated radar sets for commercial aircraft. The company, which is privately owned, has approached a bank for a loan to help finance its tremendous growth. The bank requires financial statements before approving such a loan. You have been asked to help prepare the financial statements and were given the following list of costs: The cost of the memory chips used in a radar set. Factory heating costs. Factory equipment maintenance costs. Training costs for new administrative employees. The cost of the solder that is used in assembling the radar sets. The travel costs of the company’s salespersons. Wages and salaries of factory security personnel. The cost of air-conditioning executive offices. Wages and salaries in the department that handles billing customers. Depreciation on the equipment in the fitness room used by factory workers. Telephone expenses incurred by factory management.…
Some restaurants offer a 10% discount on the payment of bills in cash because they do not have to pay the tax then. Assuming both customers and restaurants are comfortable with such a situation. Do such practices should be permitted or restricted? Explain the reasons and perform an ethical analysis of such situations using at least 2 workable ethical theories. Indicate at least one ethical theory that makes this situation ethical for both parties.
You are an owner of a local coffee shop in East Saint John, and are competing with Starbucks. You charge the same as at Starbucks for regular coffee. Due to supply chain issues in pandemic, supplier you buy coffee beans from has increased the price by % 20. Due to your small profit margin, you need to increase the price of the coffee. Due to nature of your market, you are concerned about the consequences of an open price increase. You doubt that that Starbuck's will increase the price. Articulate three different price-increase strategies that will address your concerns and explain how they might work.
You have recently been hired to be the COO (Chief Operating Office) of a start-up company and your primary goal is to help grow the business. The company reported sales of $2 million last fiscal year. The company currently does not offer trade credits because the majority of its customers use credit cards. In a bid to expand the business, you are asked to determine whether extending trade credits is a good idea. (a) List and explain two factors that will be important for you to make this decision? Meaning, as the COO, what factors do you need to take into consideration if you are planning to start offering trade credit. (b) Given what you know, are you for or against the company offering trade credits.
1. Descriptive analysis: What are the profitability benefits for Apple to engage in the following Short Term Business Decisions: a. Make or Buy b. Keep or Replace c. Accept or Reject Special Sales order
Direction: Respond to the following questions with your personal insights, relate the concepts in Business laws, and answer the following questions. 1. Case study on Buyer’s breach You have ordered expensive Bisazza marble for your new house. After giving 50% advance you realized that you can get cheaper materials from another person. The materials are packed and about to be delivered, but you don’t want to pay balance. a) Analyze buyer’s breach from the above case. b) How the seller will protect himself as the materials are packed.
A. Sellers grant credit to customers: a. During periods of high interest rates to reduce the overall cost of capital (WACC) and to increase return on assets b. When granting credit is a low-cost addition to the value proposition relative to other alternatives c. When the seller does not want new customers d. When the seller wants to increase its marketing costs B. Which from the following list is NOT a primary cost of granting credit to customers: a. The cost of managing credit and credit collections b. Some customers will not pay c. The cost of carrying the receivables d. Advertising costs C. Matching the credit period to the buyer’s cash cycle time makes purchasing from the seller: a. Less attractive for the buyer b. Increases the elasticity of buyer demand c. Does not impact attractiveness for the buyer d. More attractive for the buyer
3. Ethics refers to A)the practice of obeying applicable business laws and regulations B) the ability to recognize a morally problematic situation C) the ability to know right from wrong and to know when you're practicing one instead of .3 the other D)a series of situations in which an individual must choose between personal interest and the interest of others. 4 .5 4. What is the price at which the quantity of goods demanded, and the quantity of goods supplied are equal .6 .8 A) The going rate B) The margin rates C) The market price D) The optimum price
14) What is a market failure? a) Uncertain and unstable movements in the price of a stock. b) A transaction that cannot be completed in the market environment. c) A product is sold below the market value d) A sudden and dramatic decline in the prices of the stock market.
Money taken out of a sole proprietorship by an owner is: Choose the correct answer 1. subject to income tax, Employment Insurance and Canada Pension Plan 2. deductions when taken out. 3. considered an expense 4. taken as a draw against anticipated profits 5. all of the above
24. When opening a subsidiary in a foreign country, the business may be concerned with expropriation of assets belonging to foreign companies by the local government. This is known as Group of answer choices Political risk inflation risk financial institution risk Interest rate risk 25 Which of the following loss exposures can be managed by good treasury managment techniques? Group of answer choices Sales decreases deterioration of investment principle Excessive product recalls PCAOB violations

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