Write four communication objectives for a pizza shop located in a college town. The shop’s Business Goal is to increase the number of food orders on week nights. The shop’s Communication Goal is to raise awareness about its authentic Italian thick crust pizza, farm-to-table ingredients, and efficient online ordering system. The primary publics are young families and students living in the community and on-campus.

Write four communication objectives for a pizza shop located in a college town. The shop’s Business Goal is to increase the number of food orders on week nights. The shop’s Communication Goal is to raise awareness about its authentic Italian thick crust pizza, farm-to-table ingredients, and efficient online ordering system. The primary publics are young families and students living in the community and on-campus.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

See similar textbooks

Similar questions

Respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional business letter to advertisers.
Scenario: You work for Company XYZ and are assigned to work with the marketing team dedicated to a line of baby products. Write a 50-word description for a new product, an eco-friendly baby diaper. Create a name for this eco-friendly diaper. Be sure to mention the feature and details about the product, and how it differs from other leading diaper brands. Part two of the activity is to answer the following: (1) Who is the audience for business communication? (2) What is the audience’s general attitude toward the product? (3) What does the audience need to know?
First, an important factor in choosing the best communication channel is its media richness. What does this concept meant, why it is useful to manager and briefly state how technology has contributed in increasing the media richness? By giving a real or imaginary example of communication that you have involved (example company/your superior with you or you with subordinate) state the communication channel that has been used and comment the suitability of the channel base on your understanding of the concept of ‘media richness Second, a marketing department of a company employs people from at least five countries with significantly different cultures. You friend as a new manager of the department is concerned that communication problems might exist among these employees, but your friend doesn’t know what problems would occur. Identify and explain to your friend two communication barriers that might occur due to cultural differences among employees.
Sole Founder of PostcardMania, Joy bootstrapped her business to $62 million in 2019 with only a phone, a computer and postcards. From a survey, 81% of people reported that they look forward to seeing what they have received in their mailbox. (Source: Forbes, 2020) Explain the most appropriate communications mix tool as described in the case above. Discuss three channels most commonly used for the selected communications mix tool. Discuss three advantages and three disadvantages of the selected communications mix tool in question (a). Support each of your answers with strong evidence.
Discuss the significance of search, experience, and credence attributes for the communication strategy of a service provider. Assume that the objective of the communications strategy is to attract new customers.
XYZ Corporation went beyond traditional planning by embracing a culture of inclusivity in their communication strategy development. Recognizing that effective communication requires input from all levels of the organization, the company implemented a bottom-up approach. Regular brainstorming sessions and feedback forums were organized to encourage employees at all levels to contribute their insights and perspectives to the communication planning process. Furthermore, XYZ Corporation prioritized cross-functional collaboration within the planning phase. Representatives from various departments, including marketing. human resources, and operations, were actively involved in shaping communication strategies. This collaborative approach ensured that the communication plan was well- rounded, addressing the specific needs and nuances of different business units. To reinforce the importance of planning, XYZ Corporation also introduced performance incentives tied to communication…
Related question need answer for A,B,C A.You are the brand manager of Bashundhara Group. You manufacture cement, tissues, and face mask. Your owner asked you to develop the brand further. Using four strategies develop the brand. Relate examples with theory. B. You want to develop communication mix for your business. With the proper use of theory mention and explain five different communication mix for your upcoming product. C. Explain advertising objectives. Which objective you will use for your new product and why?
? What kind of communication takes place between the defective merchandise return group and the retail department Evans RV Wholesale Supply and Distribution sells parts, equipment, and supplies for recreational vehicles - motor homes, travel trailers, campers, and similar vehicles. Additionally, Evans has a service division for recreational vehicle repair and maintenance. The owner, Alex Evans, bought the company five years ago from its original owner, changed the name of the company, and finally made it profitable, although the experience throughout the previous period was challenging and overcoming hardships. The organization was established with three divisions: Service, Retail Parts & Supplies, and Wholesale Parts & Supplies. Alex, the owner, CEO and President, has a Vice President for each operating division and a Vice President for Finance and Operations. The organizational chart shows these divisions and powers. In the warehouse there are three groups: receiving…
Outline some elements in a communication program that can be used to achieve the following objectives: (a) Increase store loyalty by 20 percent. (b) Build awareness of the store by 10 percent. (c) Develop an image as a low-price retailer. How would you determine whether the communication program met each of these objectives?
These are Seegers 10 crisis communication practices Process approaches and policy development; Pre-event planning; Partnership with the public; Listen to the public’s concerns and understand the audience; Honesty, candor, and openness; Collaborate and coordinate with credible sources; Meet the needs of the media and remain accessible; Communicate with compassion, concern and empathy; Accept uncertainty and ambiguity; and Messages of self-efficacy. Are Seeger's 10 best crisis communication practices relevant tohealthcare or are some of them irrelevant? Why or why not? Is there an11th practice that you would add, if so, what would it be?
Preamble Frameline has three main business lines Agro Inputs Services Crop marketing/Commodity Trading Corporate Services(B2B)/Supply Chain Intelligent Services (Mergdata) As a Communications and PR Associate, you will work closely with your line manager on the development and execution of Frameline’s communications, marketing and PR strategy. You are responsible for effectively promoting the business and mission of Frameline both internally and externally As part of the company’s Editorial, Content marketing & Brand Creative Team, you will be working synergistically with the Digital and Creative Content Associates to promote the company’s products and brand through media planning, content development, communications tools, brand positioning, reputation management and handling media enquiries and by extension, social media engagement Questions The quarterly planning session has started and the Director of MarketLine & Communications, who you report to, has requested you to…
for coca cola "life", Did the communication process match the product packaging strategy, and did it communicate the proposed value to potential customers clearly? Think about the decoding and encoding and from of reference in the communication process