Question 1. A company wants to produce a new product. In order to produce this product, the fixed cost is $40,000 and the variable cost is $15 per product. a. Assume that the purchase price for the product is $55, and the estimated demand for this product is 2000 units. Then, what is your suggestion to the company? To produce or not, and if yes, how many? [provide your reasonings] b. Answer part (a) but with an estimated demand of 900 units. [provide your reasonings] c. Assume that demand depends on the purchase price so that it would be 1000 and 2000 if the purchase price is $100 and $55 respectively. Then, what purchase price do you suggest to the company? [provide your reasonings]

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter16: Cost-volume-profit Analysis
Section: Chapter Questions
Problem 9E: Gelbart Company manufactures gas grills. Fixed costs amount to 16,335,000 per year. Variable costs...
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Question 1.
A company wants to produce a new product. In order to produce this product, the fixed cost is
$40,000 and the variable cost is $15 per product.
a. Assume that the purchase price for the product is $55, and the estimated demand for
this product is 2000 units. Then, what is your suggestion to the company? To produce or
not, and if yes, how many? [provide your reasonings]
b. Answer part (a) but with an estimated demand of 900 units. [provide your reasonings]
c. Assume that demand depends on the purchase price so that it would be 1000 and 2000
if the purchase price is $100 and $55 respectively. Then, what purchase price do you
suggest to the company? [provide your reasonings]
Transcribed Image Text:Question 1. A company wants to produce a new product. In order to produce this product, the fixed cost is $40,000 and the variable cost is $15 per product. a. Assume that the purchase price for the product is $55, and the estimated demand for this product is 2000 units. Then, what is your suggestion to the company? To produce or not, and if yes, how many? [provide your reasonings] b. Answer part (a) but with an estimated demand of 900 units. [provide your reasonings] c. Assume that demand depends on the purchase price so that it would be 1000 and 2000 if the purchase price is $100 and $55 respectively. Then, what purchase price do you suggest to the company? [provide your reasonings]
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