Question 2 Explain FOUR (4) measures that can be taken by employers toavoidretrenchment of employees during this Covid-19 pandemic (endemic) crisis. Answer should not be less than 600 words. Answers have to based on the case study given with elaborations. Thank you. This is not a writting assignment.

MARKETING 2018
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Chapter4: Social Responsibility And Ethics In Marketing
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Question 2
Explain FOUR (4) measures that can be taken by employers toavoidretrenchment of employees during this Covid-19 pandemic (endemic) crisis.

Answer should not be less than 600 words. Answers have to based on the case study given with elaborations. Thank you.

This is not a writting assignment. 

Read the case study given below and answer all the questions given at
the end of the case study.
Survey shows Malaysia's top employers offering jobs despite pandemic
By Bernama - May 9, 2021
KUALA LUMPUR: A survey by LinkedIn has identified 15 top companies.
in Malaysia which have continued to hire new employees despite the
ongoing pandemic that have severely affected business activities.
According to GKK Consultants Sdn Bhd (GKK), the poll by the social.
networking website for business professionals revealed that more than
45,000 jobs are currently waiting to be filled in the country.
The top employers comprise local companies and multinational corporations,
including Petronas, Permodalan Nasional Bhd (PNB), Tenaga Nasional Bhd,
Telekom Malaysia Bhd, Malayan Banking Bhd and Axiata Group.
GKK, a human resource and training consultancy which works closely with
the Social Security Organisation (Socso), said the poll revealed that these
- employers have offered job-seekers places within their organisations to grow
their professional careers.
"Although this survey singled out top Malaysian corporations that have
grown by leaps and bounds over the years, there are many positive traits and
examples that small and medium-sized enterprises (SMEs) can follow and
emulate within their own management systems," GKK's group chief
executive officer, Gajendran Balasingham, said in a statement today.
LinkedIn's methodology covered seven key areas, namely, career
progression, advancement and promotions, human resources skills, company
stability and affinity, gender diversity and educational background.
"No matter how small their workforce is, what shines through is the
employers' emphasis on employee growth, ongoing training and skills
upgrade, and tracking employees' mental health and well-being, especially
during these uncertain times of the pandemie," he said.
Transcribed Image Text:Read the case study given below and answer all the questions given at the end of the case study. Survey shows Malaysia's top employers offering jobs despite pandemic By Bernama - May 9, 2021 KUALA LUMPUR: A survey by LinkedIn has identified 15 top companies. in Malaysia which have continued to hire new employees despite the ongoing pandemic that have severely affected business activities. According to GKK Consultants Sdn Bhd (GKK), the poll by the social. networking website for business professionals revealed that more than 45,000 jobs are currently waiting to be filled in the country. The top employers comprise local companies and multinational corporations, including Petronas, Permodalan Nasional Bhd (PNB), Tenaga Nasional Bhd, Telekom Malaysia Bhd, Malayan Banking Bhd and Axiata Group. GKK, a human resource and training consultancy which works closely with the Social Security Organisation (Socso), said the poll revealed that these - employers have offered job-seekers places within their organisations to grow their professional careers. "Although this survey singled out top Malaysian corporations that have grown by leaps and bounds over the years, there are many positive traits and examples that small and medium-sized enterprises (SMEs) can follow and emulate within their own management systems," GKK's group chief executive officer, Gajendran Balasingham, said in a statement today. LinkedIn's methodology covered seven key areas, namely, career progression, advancement and promotions, human resources skills, company stability and affinity, gender diversity and educational background. "No matter how small their workforce is, what shines through is the employers' emphasis on employee growth, ongoing training and skills upgrade, and tracking employees' mental health and well-being, especially during these uncertain times of the pandemie," he said.
Although many SMEs have had to close down due to financial difficulties,
many have also braved the uncertainties, changing their business strategies
and staying afloat while still maintaining staff strength with the hope that
conditions would eventually improve.
More than 67,000 people were retrenched just between January and July last
year.
"Together with the Socso and the Human Resources Development Fund,
GKK has been conducting customised training courses to help these workers
enhance and elevate their skills with the aim of maximising their competitive
advantage." said Gajendran.
With these new skills, they are better equipped for re-employment.
"We have conducted around 80 sessions with the aim of equipping them
with current skills expected within their sectors and to improve their
employability.
"So far, more than 500 workers who were retrenched have been retrained
under the Employee Insurance System (EIS) which is paid for by Socso," he
added. - Bernama
https://www.nst.com.my/news/nation 2021 05/689102 survey-
shows-malaysias-top-employers-offering-jobs-despite-pandemie
Source:
End of Case Study
Transcribed Image Text:Although many SMEs have had to close down due to financial difficulties, many have also braved the uncertainties, changing their business strategies and staying afloat while still maintaining staff strength with the hope that conditions would eventually improve. More than 67,000 people were retrenched just between January and July last year. "Together with the Socso and the Human Resources Development Fund, GKK has been conducting customised training courses to help these workers enhance and elevate their skills with the aim of maximising their competitive advantage." said Gajendran. With these new skills, they are better equipped for re-employment. "We have conducted around 80 sessions with the aim of equipping them with current skills expected within their sectors and to improve their employability. "So far, more than 500 workers who were retrenched have been retrained under the Employee Insurance System (EIS) which is paid for by Socso," he added. - Bernama https://www.nst.com.my/news/nation 2021 05/689102 survey- shows-malaysias-top-employers-offering-jobs-despite-pandemie Source: End of Case Study
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