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- What 2 current trends/issues should every company subscribe to? Why? Please explain.1. Based on information drawn from the case, elaborate how Adidasstrategized its “Word-of-Mouth Marketing” in details. Your answershould help clarify the differences between Viral Marketing andBuzz Marketing.1. Marketing is all of the activities used to exchange goods and services between businesses and consumers. a. True b. False 2. How many activities do marketers perform? a. 1 b. 8 c. 100s d. 25
- 1. Define marketing.2. Does Marketing create or satisfy needs? Discuss.3. Identify and explain the six core aspects of marketing with real-world examples.4. “Marketing orientation provides mutual benefits to customers and company” are you agreewith the statement? Elaborate your answer with examples.5. Discuss the evolution of marketing orientations and identify the positives and negatives ofeach of the orientations.1. Which among the forces in the macro-environment has the most impact on a company? Why? 2. Why is marketing research important for business owners? 3. What are the steps in conducting marketing research. Give in chronological order. 4. Differentiate the buying behavior and decision making of individual/household customer versus business (organizational customer).Ethics Some marketers attempt to disguise themselvesas market researchers who want to ask you questionswhen their real intent is to sell something to the consumer. What is the impact of this practice on legitimateresearchers? What do you think might be done aboutthis practice?
- Moreover, the Marketing Environment has also changed, compare different marketing approaches in addition to ways how to turn prospects into customers. Which ones are supported by digitalization and why? 300-500wordsWhat do we mean by marketing people? marketingplaces? marketing ideas?Marketing refers to the process of communicating, creating, and delivering theorganisational function to their valuable clients.2.1 Elucidate on the value that marketing management provides to an organisation. 2.2 With the aid of relevant examples, describe the role of digital marketingto current business practice affected by COVID-19.
- Let's explore further by answering this activity. Use another sheet of paper for yourosver.1. Among the identified Ps of marketing, which do you think are the three mostappropriate marketing mix in a sari-sari store business, and why? Justify your answerby citing examples.1. What is marketing? 2. Name 4 key theories learned so far. 3. Give an example of the concept that you studied and you could have implemented it somewhere. If not implemented, related it to a recent news, etc.1. How relevant is marketing in every organization? 2. How does marketing help understand the marketplace and customer needs? 3. What core problem do you solve for ideal customers?