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Questions:
1. How do you see the product “Jeep”?
2. What is the target group of customers for Jeep?
3. How Jeep positions itself into the market?
4. What should be the marketing strategy of Jeep for the millennials?
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- Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What should Sharon do in this situation?Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What does the Institute of Supply Management code of ethics say about financial conflicts of interest?Existing case study online: The Global-Scale Alert Hub for Official Emergency Alerts What are the possible Highlights and insights or critical points, Specify how SDG 11 is incorporated into the existing case study, and lastly what are the detailed sustainability program and its impact on the society, environment etc. Not graded
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- CASE STUDY 1 Wildwood Manufacturing Company is in rural Virginia involve in distribution of wood for furniture products. After a 50 years period of stable progress, Wood involves in the acquisition of other businesses which is the wood chemical industry. Later Wildwood was transformed to a distributor of a wide range of a wood furniture products and wood chemicals industry operating across United States. Later, after spending 5 years incorporating past acquisitions, decreasing expenditures and growing margins, the board of directors of Wildwood recognized that the company was ready to get on a new phase of progress and to continue the company former tactic of acquiring existing businesses which is related to their core of businesses. Subsequently, after reviewing the company strength, weaknesses, opportunities and threat, and the opportunity of generating more profit and more shareholder value, the board has decided to search for the new acquisition target that would increase the value…Case Study EC Accommodation Services (ECAS) is a hospitality entity situated in the less scenic part of a resort towncalled Swakopmund. The owners, Mr and Mrs Johannes strongly believe that there is a need for lowcost family accommodation in the resort town of Swakopmund. ECAS comprises of huge family-style furnished rooms but without a television set fitted-in. Although there is plenty of room for future expansion, the grounds outside are fairly bare (unpaved) without any notable landscaping done except for coastal sand that covers the whole ground area. Mrs Johannes stays at the property. She serves breakfast to the guests in their rooms and provides teamaking facilities such as an electric jug and related cutlery. The resort town of Swakopmund has of late seen some major investments, so much that there are a lot of good restaurants and take-aways in the area such as Spur, Wimpy and KFC. Besides ECAS being situated not far away from the beach, shops and other areas of interest, the…Case Study EC Accommodation Services (ECAS) is a hospitality entity situated in the less scenic part of a resort towncalled Swakopmund. The owners, Mr and Mrs Johannes strongly believe that there is a need for lowcost family accommodation in the resort town of Swakopmund. ECAS comprises of huge family-style furnished rooms but without a television set fitted-in. Although there is plenty of room for future expansion, the grounds outside are fairly bare (unpaved) without any notable landscaping done except for coastal sand that covers the whole ground area. Mrs Johannes stays at the property. She serves breakfast to the guests in their rooms and provides teamaking facilities such as an electric jug and related cutlery. The resort town of Swakopmund has of late seen some major investments, so much that there are a lot of good restaurants and take-aways in the area such as Spur, Wimpy and KFC. Besides ECAS being situated not far away from the beach, shops and other areas of interest, the…
- Case Study: Abu Dhabi International Book Fair and Event Management Established in 1983, from an event first held in 1981, the Abu Dhabi International Book Fair (ADIBF) is organized by the royal family (via Abu Dhabi Tourism & Culture Authority – ADTCA – and KITAB) and held at the Abu Dhabi National Exhibition Centre (ADNEC); bringing together some 904 exhibitors from around 54 countries, two-thirds of which will come from Arab countries. The event showcases over half a million titles in some 33 languages and saw a 10 percent increase in participants – it has been held annually since 1993, and the 2017 event was credited to have attracted over 300,000 visitors. The organizers of the ADIBF took a stand at the Frankfurt Book Fair and hosted several events. This was all aimed at enhancing the profile of the ADIBF as well as raising awareness and networking amongst leading exhibitors, with a view to further enhancing the ADIBF. KITAB wants to confirm the ADIBF as a 'hub' event within…case study Kuttas is a sportswear and equipment supplier based in the Africa. It is one of Africa's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. In the competitive world, innovation is a crucial determinant of sustainability. Kuttas has always been successful and is regarded as one of the pioneers to introduce various products. With the constantly evolving and innovative product range, it has solidified its position as one of the leading brands in the apparel and footwear industry. Due to the complicated supply chain management, Kuttas started focusing on creating such products which would be better for the athletes and business. Kuttas has always followed an effective business strategy which helps it to reduce the cost of manufacturing. Most of their factories and production units are located in various countries which are emerging economies as well as involve low production cost. Shareholders of Kuttas always earn a healthy dividend…CASE STUDY 2 Wildwood Manufacturing Company is in rural Virginia involve in distribution of wood for furniture products. After a 50 years period of stable progress, Wood involves in the acquisition of other businesses which is the wood chemical industry. Later Wildwood was transformed to a distributor of a wide range of a wood furniture products and wood chemicals industry operating across United States. Later, after spending 5 years incorporating past acquisitions, decreasing expenditures and growing margins, the board of directors of Wildwood recognized that the company was ready to get on a new phase of progress and to continue the company former tactic of acquiring existing businesses which is related to their core of businesses. Subsequently, after reviewing the company strength, weaknesses, opportunities and threat, and the opportunity of generating more profit and more shareholder value, the board has decided to search for the new acquisition target that would increase the value…