Ayesha, a fundraising manager at a non-profit organization, her responsibility is to: approach businesses, local authorities, trusts and individuals to secure funding. Moreover, organizing and helping with fundraising activities such as sponsored or promotional events. She has a Conscientiousness personality and had experienced a bad incident last year with the public relations manager of a banking company who had committed to sponsor a charity event and then backed out at the last minute. This year, when a renowned international bank’s manager showed interest in sponsoring the Organization’s upcoming annual event, Ayesha rejected their participation. She felt that banks have a casual approach toward charity events and it is risky to involve them in the event. Do you think Ayesha’s attitude and behavior will or will not change over time? Explain Does personality have any influence on Ayesha’s decision? Relate it to Big Five Model of Personality Dimension and explain how it predicts behaviour.
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Question No: 3
Ayesha, a fundraising manager at a non-profit organization, her responsibility is to: approach businesses, local authorities, trusts and individuals to secure funding. Moreover, organizing and helping with fundraising activities such as sponsored or promotional events. She has a Conscientiousness personality and had experienced a bad incident last year with the public relations manager of a banking company who had committed to sponsor a charity event and then backed out at the last minute. This year, when a renowned international bank’s manager showed interest in sponsoring the Organization’s upcoming annual event, Ayesha rejected their participation. She felt that banks have a casual approach toward charity events and it is risky to involve them in the event.
- Do you think Ayesha’s attitude and behavior will or will not change over time? Explain
- Does personality have any influence on Ayesha’s decision? Relate it to Big Five Model of Personality Dimension and explain how it predicts behaviour.
Question No: 4
Mr. Ali is a fresh graduate and he is employed at ABC Company. He is a fresh graduate and it’s his first professional job. The job pays him pretty well but he is still unhappy with job.
- Develop an account of the current thinking about the relationship between job performance and job satisfaction. Examine what could be the possible reasons behind Mr. Ali being unhappy with his job?
- If Ali’s supervisor believes that ‘happy employees are productive employees’, what kind of problems might he encounter? Be sure to emphasize the role of rewards in your answer.
Step by step
Solved in 2 steps
