Read the Panda Sunglasses case study and address the elements listed in the paper structure below.  Panda Sunglasses: How Should a Start-Up Business with a Social Mission Market Its Sunglasses with Bamboo Frames?   Discuss the five (5) categories of intellectual property rights presented in the course and demonstrate how the cofounders of Panda Sunglasses could use two of the five categories to protect Panda Sunglasses. C. What aspects of the steps in the creative process as discussed in the course was evident in the case. The steps must be clearly stated and linked to the case.   Discuss the elements taught in the course that the cofounders of Panda Sunglasses should consider to define their competitive advantage. Relevant examples must be included to support the discussion. As a small business, discuss the four (4) qualities that Panda possesses over large businesses as discussed in the course which they can use strategically. Relevant examples and links to the case must be included to support the discussion.   None of the three cofounders had any retail experience, and they are faced with the challenge of expanding sales of their sunglasses. Discuss how the cofounders should go about doing a feasibility analysis for Panda Sunglasses, as taught in the course. Clearly state what should be included and the tools that can be used in each stage of the process. Note that this must be linked to the business in the case.   If the owners decide to expand Panda Sunglasses to a Caribbean country, outline two (2) ways in which the business can make a substantial contribution to the country's growth and development as discussed in the course. State two (2) ways in which they can avoid common mistakes made by entrepreneurs as discussed in the course. Please offer details about the Caribbean country in the discussion. Each recommendation must be supported by one scholarly source.

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter5: Managing Ethics And Social Responsibility
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Read the Panda Sunglasses case study and address the elements listed in the paper structure below.  Panda Sunglasses: How Should a Start-Up Business with a Social Mission Market Its Sunglasses with Bamboo Frames?

 

Discuss the five (5) categories of intellectual property rights presented in the course and demonstrate how the cofounders of Panda Sunglasses could use two of the five categories to protect Panda Sunglasses. C. What aspects of the steps in the creative process as discussed in the course was evident in the case. The steps must be clearly stated and linked to the case.

 

Discuss the elements taught in the course that the cofounders of Panda Sunglasses should consider to define their competitive advantage. Relevant examples must be included to support the discussion. As a small business, discuss the four (4) qualities that Panda possesses over large businesses as discussed in the course which they can use strategically. Relevant examples and links to the case must be included to support the discussion.

 

None of the three cofounders had any retail experience, and they are faced with the challenge of expanding sales of their sunglasses. Discuss how the cofounders should go about doing a feasibility analysis for Panda Sunglasses, as taught in the course. Clearly state what should be included and the tools that can be used in each stage of the process. Note that this must be linked to the business in the case.

 

If the owners decide to expand Panda Sunglasses to a Caribbean country, outline two (2) ways in which the business can make a substantial contribution to the country's growth and development as discussed in the course. State two (2) ways in which they can avoid common mistakes made by entrepreneurs as discussed in the course. Please offer details about the Caribbean country in the discussion. Each recommendation must be supported by one scholarly source.

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