1. Identify four occupations, other than auto salesperson and travel agent, that you believe are exposed to the risk of disintermediation posed by firms moving activities to the web. Describe what specific activities might be moved to the Web that would cause this risk to appear. For each occupation, explain whether the employees would be able to find jobs in the new business activity and explain what those jobs would be. 2. Companies that sell luxury goods such as Channel, Lily, Pulitzer, and Vera Wang were reluctant to offer their products for sale on their web sites for many years. These businesses preferred to use their web sites to display information about their products only and to sell their products through exclusive retail stores. Summarize the reasons these luxury goods producers might have been hesitant to sell online and speculate why they might have changed their thinking. 3. Select a retail store which you are familiar that has a Web site on which it sell products or services similar to those it sells in its physical retail stores. Explore the web site and examine it carefully for features that indicate the level of service it provides. Using your experiences in the physical store and the review on the Web site, write an evaluation of the company’s touchpoint consistency.
1. Identify four occupations, other than auto salesperson and travel agent, that you believe are exposed to the risk of disintermediation posed by firms moving activities to the web. Describe what specific activities might be moved to the Web that would cause this risk to appear. For each occupation, explain whether the employees would be able to find jobs in the new business activity and explain what those jobs would be.
2. Companies that sell luxury goods such as Channel, Lily, Pulitzer, and Vera Wang were reluctant to offer their products for sale on their web sites for many years. These businesses preferred to use their web sites to display information about their products only and to sell their products through exclusive retail stores. Summarize the reasons these luxury goods producers might have been hesitant to sell online and speculate why they might have changed their thinking.
3. Select a retail store which you are familiar that has a Web site on which it sell products or services similar to those it sells in its physical retail stores. Explore the web site and examine it carefully for features that indicate the level of service it provides. Using your experiences in the physical store and the review on the Web site, write an evaluation of the company’s touchpoint consistency.
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