Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? 2. Target Market for the Product: Which group of consumers is the product targeted to? 3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product. 4. Conclusion: What value does this product offer to consumers that makes it unique or superior to other similar products on the market, and that is it likely to make it successful?
You are required to develop a brief marketing plan for a new product that you will launch in your country. This
new product can be an extension or adaptation of a currently existing product in your country. This is an
individual project, so you should work independently on this; seek advice as required from your tutor.
Description of the Product: What exactly is the product? What are the features and how do these
benefit consumers?
2. Target Market for the Product: Which group of consumers is the product targeted to?
3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of how
you will address product features, distribution, promotion, and pricing for the product.
4. Conclusion: What value does this product offer to consumers that makes it unique or superior to other
similar products on the market, and that is it likely to make it successful?
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