Research your company and determine their pricing on all of their products/services? Are they competitive in their pricing? Are they higher or lower than the competition? What type of pricing strategies do they use (refer to your text)? What do you feel about their pricing decisions? The company I chose is Walmart

Research your company and determine their pricing on all of their products/services? Are they competitive in their pricing? Are they higher or lower than the competition? What type of pricing strategies do they use (refer to your text)? What do you feel about their pricing decisions? The company I chose is Walmart

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 1DYMP

See similar textbooks

Similar questions

Toys'R'Us Which if any of the pricing strategies dicussed in the chapter are being applied by Toy'R'US?Could they adopt any other strategies? Discuss buyer reactions to pricing strategies employed in the toy retailing industry. How can you explain this reactions? Evaluare how Toy'R' US has responded to Wal-Mart's pricing strategy What reccommendations would you make to the management of Toy'R'US going forward? As a business consultant you would like to advise Toy R Us to come outwith their own “Private Labels”. Describe the roles and the successfactors of a private label to the management of Toy R Us.
What pricing advantages or disadvantages do companies face in selling their products through online auctions? How do online auctions affect the pricing strategies of other companies? Why?
What are some ways that a company's marketing mix might give it a competitive edge? How can a company benefit from a well-executed marketing strategy? Why is it necessary to acknowledge the significance of the marketing mix in the formulation of marketing strategies? For the entrepreneur, which pricing scheme makes the most sense? Explain your answer. What are the most important considerations to keep in mind when choosing a location? Can I use what I've learned here when I start my own business in the future? In the event that you were granted the opportunity to start your own business, what would you sell and where would you sell it? What marketing strategies do you have in mind?
What are the possible problems that will be encountered if a firm uses | perceived-value pricing and lets the market determine the price of its products?
Discuss the following for the Ebay Company: Select a single product for your firm and set a price according to multiple pricing approaches. For instance: Competition-based: Briefly supply the appropriate data and explain how your price relates (at-, above-, or below-the-market). Which of the methods do you believe most closely reflects your firm’s pricing method? Why?
State the Pricing Strategy for Irish spring Bar Soap . There are three main pricing strategies in chapter 9 Pricing. Please include which one yours falls into. Customer value-based, cost-based, or competition-basedWhat other considerations could affect pricing your product? Such as new competition entering the market or a decline in the economy.Include observations about the closest competitive product and its relative pricing.
We are opening up our own business. ABC Headphones we will be selling headphones. 1) When introducing a new product to the market, there are two main pricing strategies: Market Skimming or Market Penetration. At the launch of your product, state which pricing strategy would you choose? Explain why it is best suited to your product. 2)Explain the six steps of the price setting process. 3) Conduct research on the following topic:“Ethical issues when setting prices in South Africa.”Write four paragraphs explaining the ethical issues to consider when setting prices in South Africa. Use the rubric on the next page and the mark breakdown below to guide you on how to structure this question. You must use an additional source other than the textbook. To avoid plagiarism, you must paraphrase your answer and reference them correctly. No marks awarded for verbatim answers.
What is the best way Amazon can improve its ROA (and still keep its strategic fit)? what is the meaning of differential pricing. Find an online retailer who uses differential pricing for some of its products. Include screenshots of the retailer website showing differential pricing
1. Given that there is a serious disadvantage to cost-based pricing, how would your account for its widespread use in retailing and other businesses? 2. What is parity pricing? How does it differ from other forms of competition-based pricing? 3. Describe some ways that a seller using competition-based pricing could deal with the presence in the marketplace of a variety of prices for an item.
Go online to a shopping site you use regularly and note theprices for different types of products. Does this firm usepsychological pricing? Product line pricing? Note any pricingstrategies you can identify. Do any of these strategies makeyou prefer the site over a competitor’s site?
“Kellogg's” and “General Mills” are two of the dominant breakfast cereal manufactures in the world. Among other advertising campaigns, each company is trying to sign an exclusive contract with an Olympian gold-medal athlete to appear on the cover of a cereal box. The contract is expected to be worth several millions of dollars!How would you expect the pricing behavior of “Kellogg's” and “General Mills” to be? Justify your answer clearly. What do you believe the rationale behind the generous advertising budgets these companies have
Various studies have found that airlines utilize very interesting pricing techniques for their flights. Ticket prices are lower when purchased far in advance in order to encourage early sales. Ticket prices are also cheaper if a person is willing to fly at odd hours. Additionally, weekend flights are cheaper while weekday flights (when business travelers fly) tend to be more expensive. Student discounts are not a commonly used pricing technique. a. What do these interesting pricing strategies attempt to achieve? They base group discounts on easy-to-change characteristics. They separate groups based on how their supply decisions differ. They induce customers to sort themselves into groups reveal their reservation price. They segment the market using group pricing. b. Why do you think student discounts are not offered frequently? Students are a target segment that airlines need to distinguish. An airline cannot prevent a student from…