. 3) Conduct research on the following topic: “Ethical issues when setting prices in South Africa.” Write four paragraphs explaining the ethical issues to consider when setting prices in South Africa. Use the rubric on the next page and the mark breakdown below to guide you on how to structure this question. You must use an additional source other than the textbook. To avoid plagiarism, you must paraphrase your answer and reference them correctly. No marks awarded for verbatim answers

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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We are opening up our own business. ABC Headphones we will be selling headphones.

1) When introducing a new product to the market, there are two main pricing strategies: Market Skimming or Market Penetration. At the launch of your product, state which pricing strategy would you choose? Explain why it is best suited to your product.

2)Explain the six steps of the price setting process. 

3) Conduct research on the following topic:
“Ethical issues when setting prices in South Africa.”
Write four paragraphs explaining the ethical issues to consider when setting prices in South Africa. Use the rubric on the next page and the mark breakdown below to guide you on how to structure this question. You must use an additional source other than the textbook. To avoid plagiarism, you must paraphrase your answer and reference them correctly. No marks awarded for verbatim answers.

 

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