Assume Netflix applies different pricing for corporate buyers than for individuals, even if the content of the package is the same. What type of pricing strategy does the different options offered to individuals and businesses represent? a. Predatory pricing. b. First degree price discrimination. c. Second-degree price discrimination. d. Third degree price discrimination. e. Market segmentation.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter20: Setting Prices
Section: Chapter Questions
Problem 2DRQ
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Assume Netflix applies different pricing for corporate buyers than for individuals, even if the content of the package is the same.

What type of pricing strategy does the different options offered to individuals and businesses represent?

a. Predatory pricing.
b. First degree price discrimination.
c. Second-degree price discrimination.
d. Third degree price discrimination.
e. Market segmentation.
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