Sandwich chain Eggslut opens at Scotts Square Famed Los Angeles egg sandwich chain Eggslut is finally opening its doors in Orchard Road. The menu is the same as the one in the United States, with a mix of imported and locally sourced ingredients, says Eggslut's co-owner Jeff Vales. He adds: "As far as consistency goes, we have recipes, standards, guidelines and supply chains for our product that allow us to maintain a common experience." Protocols are in place to ensure perfectly cooked and seasoned scrambled eggs, as well as carefully assembled and wrapped burgers - or sandwiches, as the brand calls them - that present their best Instagram-worthy looks. Highlights include the signature Fairfax sandwich with soft scrambled eggs, chives, caramelised onions, cheddar cheese and sriracha mayonnaise; and Slut, a coddled egg on housemade potato puree in a glass jar topped with grey salt and chives, served with a sliced baguette. The word "eggslut" here refers to a chef adding an egg to everything. Other offerings include the Gaucho sandwich with seared wagyu tri-tip steak slices, over-medium egg, chimichurri sauce, red onions and arugula; bacon, egg and cheese ; and the egg salad sandwich with hard-boiled eggs and chives mixed in honey mustard aioli, and topped with arugula. The sandwiches are made using brioche buns flown in from South Korea. You can also go bun-less and instead have a side salad served at no extra charge. Sides include truffle hash browns, a housemade buttermilk biscuit served with honey butter and a salted chocolate chip cookie. Adapted for academic use only from: The Straits Times Online (02/09/2021) (a) Being new in Singapore, Eggslut has engaged an advertising agency to produce a series of print ads. Prepare a creative brief for the agency. (b) Propose two (2) strategic format most suitable for Eggslut’s series of print ads and support your choice with good reasoning and illustration.
Sandwich chain Eggslut opens at Scotts Square
Famed Los Angeles egg sandwich chain Eggslut is finally opening its doors in Orchard Road. The menu is the same as the one in the United States, with a mix of imported and locally sourced ingredients, says Eggslut's co-owner Jeff Vales.
He adds: "As far as consistency goes, we have recipes, standards, guidelines and supply chains for our product that allow us to maintain a common experience."
Protocols are in place to ensure perfectly cooked and seasoned scrambled eggs, as well as carefully assembled and wrapped burgers - or sandwiches, as the brand calls them - that present their best Instagram-worthy looks.
Highlights include the signature Fairfax sandwich with soft scrambled eggs, chives, caramelised onions, cheddar cheese and sriracha mayonnaise; and Slut, a coddled egg on housemade potato puree in a glass jar topped with grey salt and chives, served with a sliced baguette.
The word "eggslut" here refers to a chef adding an egg to everything.
Other offerings include the Gaucho sandwich with seared wagyu tri-tip steak slices, over-medium egg, chimichurri sauce, red onions and arugula; bacon, egg and cheese ; and the egg salad sandwich with hard-boiled eggs and chives mixed in honey mustard aioli, and topped with arugula.
The sandwiches are made using brioche buns flown in from South Korea. You can also go bun-less and instead have a side salad served at no extra charge. Sides include truffle hash browns, a housemade buttermilk biscuit served with honey butter and a salted chocolate chip cookie.
Adapted for academic use only from: The Straits Times Online (02/09/2021)
(a) Being new in Singapore, Eggslut has engaged an advertising agency to produce a series of print ads. Prepare a creative brief for the agency.
(b) Propose two (2) strategic format most suitable for Eggslut’s series of print ads and support your choice with good reasoning and illustration.
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