Search online for media outlets that use two or more modes of communication with their customers. Examples are a news program on TV and a radio broadcast over the AM frequency. Do a comparative analysis of the types of outlets the communication network currently uses in terms of the following:   GMA News ABS-CBN News 1. Content       2. Audience reach         3. Personal Preference

Understanding Management (MindTap Course List)
10th Edition
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Richard L. Daft, Dorothy Marcic
Chapter13: Managing Communication
Section: Chapter Questions
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Search online for media outlets that use two or more modes of communication with their customers. Examples are a news program on TV and a radio broadcast over the AM frequency.

Do a comparative analysis of the types of outlets the communication network currently uses in terms of the following:

 

GMA News

ABS-CBN News

1. Content

 

 

 

2. Audience reach

 

 

 

 

3. Personal Preference

 

 

 

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