Need help answering these questions with the site being Airbnb Who is the target market of Airbnb (It is NOT everyone!). What is the range of products sold? How user friendly is the site?
Q: Forward vertical integration brings you closer to the consumer. Group of answer choices True False
A: Vertical integration is the process through which either the company moves once step ahead or moves…
Q: “Internet of Things (IoT) exploits recent advances in software, falling hardware prices, and modern…
A: (i) The key features if lot The most significant features of Internet of Things (IoT) on…
Q: Common Pricing Startegies: 1.Value-based pricing 2.Competitive pricing 3.Price skimming…
A: A pricing strategy is basically a tool that is used to fix the price of the product or service.…
Q: Describe how marketers assess promotional effectiveness.
A: From a sales perspective, promotion effectiveness describes how effective a promotion is. The amount…
Q: Overview the social and legal issues that affect pricing decisions.
A: Social and legal issues. Issues related to society and laws can be termed social and legal issues.…
Q: Sex sells! How did S
A: In early 1871 a tobacco company promoted a naked photo of a maiden on their product, this change of…
Q: After a trip to Turkey where you were inspired by the craftsmanship of artisans who make jewelry and…
A: Distribution system is the path between the manufacturer and customer. There are three types of…
Q: Why online selling is harmful to nature/earth?
A: Since you have posted multiple questions, we will solve the first question for you as per our…
Q: Marketing plan for 1 day festival event.
A: Marketing plan is the study of the conditions prevailing in the environment. The marketer collects…
Q: Alicia is a self-employed hair stylist who owns her own salon. She has asked you to consult with her…
A: Every company try to increase its profits and grow. This growth attracts the investors in the…
Q: Discuss how do consumers exercise the word PRODUCT CONTAMINATION. Present an example to discuss…
A: Product contamination - It is the presence of unwanted materials like dust particles and chemical…
Q: If you are the owner of the service provider where you acquired the service, what will be your…
A: Answer: Customer service can represent the deciding moment a business, particularly on the off…
Q: what is more important to you, image or reputation, for you as a CONSUMER and how it helps you…
A: Understanding customers, their purchasing habits, capacities, requirements, challenges, and concerns…
Q: A study on the budget allocations of a school for the last five years. Interview method…
A: Every year marketer undertakes some kind of research activities in order to know the current market…
Q: What is personal selling?
A: The company in market in order to be competitive is required to be sustainable and competent against…
Q: Distinguish between solutions for online transaction processing (OLTP) and data warehousing.…
A: Data warehouses often store data for months or even years. This is to help with historical reporting…
Q: Explain how the market structure and demand differ for business markets compared with consumer…
A: Marketing has the perspective of product promotion through medium of relationship management with…
Q: What are the contingencies and results of negative publication of reports or issues in our society?
A: The circumstances of the negative publication of reports or issues in the society from News Media is…
Q: What is (are) the core competency(ies) of the Eankabut-Waraq business? Please choose at least one…
A: Business expansion and growth are significant for the survival of operations and activities. Today,…
Q: ._______ A loan that is approved before the money is actually needed.
A: A personal credit line is a type of revolving credit that works similarly to a credit card in that…
Q: A study on a baby's reaction to different types of toys. O Interview method O Questionnaire method O…
A: Above question is answered below:
Q: what temporary situations or changes in life circumstances might influence a consumer to recognize a…
A: Need is aroused by an external or internal stimuli which is generally created by the firm in the…
Q: Consumer advocates criticize marketers’ reliance on segmentation because segmentation analyses…
A: The marketer have become more sophisticated in their approach which has led to a rise in culture of…
Q: Describe the decisions companies make regarding their individual products and services, product…
A: Product- Any service or item a company sell to serve the needs or wants of customers is called a…
Q: A random sample of 10,000 customers was selected over a six month period. The data provides…
A: To thrive in a world where customer loyalty is no longer assured, brands must adapt. Consumers have…
Q: How does daycare service operate in the industry?
A: What is a Day Care Facility? Day care is a type of service which looks after kids in absence of…
Q: What are the advantages of cross-promotion?
A: Promotion is communicating tool in marketing that is part of marketing mix strategy. Here, the aim…
Q: _______ Payments are usually made in 30 to 60 days from the invoice date
A: Trade credit can refer to a variety of things, but the most basic meaning is an agreement to…
Q: Is there any downside to biometric identification systems?
A: Ans. Introduction Biometrics are the estimation and examination of a person's physiological or…
Q: Questions: (cite your sources) 1. If given a chance to help Mr. Abad with his plan, what would you…
A: Segmentation and targeting are most important activities in marketing. Segmentation is to divide…
Q: What are the major advantages of electronic banking services?
A: Electronic banking is known by many names, including e-banking, virtual banking, online banking, and…
Q: You have just started a limousine service and strive for an image of quality and luxury. Your limos…
A: "Since you have asked multiple questions, we will solve the first question for you. If you want any…
Q: Industry analysis is often available from third-party research. What are the third-party research…
A: Third party Researc implies research directed by COMPANY on the side of any relationship or…
Q: What is relation of Branding and Franchising
A: BRANDING: Branding is the process of creating a strong, positive perception of a company, It helps…
Q: explain how companies find a set of prices that maximizes the profits from the total product mix.
A: When introducing a new product with distinct competitive advantages over similar products,…
Q: What is a wholesaling intermediary? Describe the activities itperforms.
A: The chain of distribution means number of people involved in supply final goods to place of…
Q: Under some circumstances, a seller would prefer that the auction design guarantees that the winner…
A: Auction is a type of sale. At auction, the property is for sale publicly. The auction has a seller…
Q: a brief introduction and literature review about trademarking
A: Trademarking alludes to an unmistakable emblem, expression, word, or image that indicates a…
Q: Discretionary income. It’s the amount of money we have left over after paying for life’s…
A: Targeting is the method in marketing where few segments are chosen to cater to. It is the most…
Q: What are the three primary objectives of advertising? Give anexample of when each one might be used.
A: The business of bringing people's attention to a product or service is known as advertising. A…
Q: To be successful, what traits and skills does an employee in the finance industry need?
A: Working as a financial professional necessitates more than just good grades. Handling other people's…
Q: Assume you have joined an organisation “WealthMax” that deals with investors who are investing in…
A: Fintech companies are the future of investing and lending across the globe. Since most of the…
Q: Discuss the five factors that influence theeffectiveness of a promotional mix andhow marketers…
A: Promotion Mix- The blend of many promotional tools utilized by the companies to create, boost and…
Q: Explain the concepts of retail convergence andscrambled merchandising.
A: The sale of items directly to a customer who wants to utilize it from a single point of purchase is…
Q: Name the three basic advertising objectives andthe two basic categories of advertising.
A: Marketing has strategy that focus in formulating effective mix of product, price, place and…
Q: what is the data that must be reported on the label of Japan toy industry or Japan manufacturing…
A: Toys & Games Retail in Japan industry profile contains top-line qualitative and quantitative…
Q: You can overcome the barriers to effective written communication by Question 8 options: Using…
A: Communication is key for business to sustain effective sharing of vital business and marketing…
Q: Critique the statement by Lord Robertson “Globalization will make our societies more creative and…
A: Ans. Introduction The advent of globalization can be followed back to the eighteenth century, which…
Q: If Martha were to add recycling containers inside her store for her customers, this would Multiple…
A: Recycling the items is very necessary to protect our environment for our future generations. By…
Q: Appliances owned by a group of families. O Primary data O Secondary data
A: There are two kinds of data source when we conduct market research, primary data and secondary data.…
Need help answering these questions with the site being Airbnb
Who is the target market of Airbnb (It is NOT everyone!). What is the range of products sold? How user friendly is the site? Is it interesting? Informative? Interactive? Does it have a customer experience focus? Explain.
Step by step
Solved in 4 steps
- What are Koval’s “ten fundamentals” of top YouTube creators? List some ways that YouTube content differs from traditional TV and movie content using the ten fundamentals. What three levels of targeting does Koval describe and how are they different? What is the difference between “trending topics” and “evergreen topics?” Which fundamental deals with these ideas?Strategic mnagement: SpotifyWith Spotify, it’s easy to find the right music or podcast for every moment – on your phone, your computer, your tablet and more. There are millions of tracks and episodes on Spotify. So whether you’re behind the wheel, working out, partying or relaxing, the right music or podcast is always atyour fingertips. Choose what you want to listen to, or let Spotify surprise you. You can also browse through the collections of friends, artists, and celebrities, or create a radio station and just sit back. Soundtrack your life with Spotify. Subscribe or listen for free. By using Spotify as an example, outline the various types of stakeholders one can expect to find.What are the key elements of Spotify’s strategy?What keeps them competitive compared to other streaming platforms?
- What’s the big problem? Learning from Facebook So what’s the big problem that Facebook’s trying to focus? Its mission is “to give people the power to share and make the world more open and connected.”2 In giving power to the people through tools (Facebook profiles, pages, apps, Messenger, and so on), the digital giant has created ways for brands to have direct and individualized links to customers, and the company is able to leverage this conduit for its revenue and profits. There is no predefined industry boundary that limits how Facebook thinks about the power of sharing to people across the globe and helping the world become smaller than the familiar “six degrees of separation.” Its Whapp and Messenger apps aim to redefine interactions between consumers and businesses (conversational commerce) using social web and messaging platforms. Its Facebook Live video-streaming app connects broadcasters and viewers in real time and competes with YouTube, Amazon, Comcast, and Verizon. Its…Scenario: You work for Company XYZ and are assigned to work with the marketing team dedicated to a line of baby products. Write a 50-word description for a new product, an eco-friendly baby diaper. Create a name for this eco-friendly diaper. Be sure to mention the feature and details about the product, and how it differs from other leading diaper brands. Part two of the activity is to answer the following: (1) Who is the audience for business communication? (2) What is the audience’s general attitude toward the product? (3) What does the audience need to know?What key resources and capabilities does AirBnb possess that support its strategy? What are its core competencies? Give evidence other than the company's own claims. Use Porter's value chain analysis graphic.
- Strategic managaement: SpotifyWith Spotify, it’s easy to find the right music or podcast for every moment – on your phone, your computer, your tablet and more. There are millions of tracks and episodes on Spotify. So whether you’re behind the wheel, working out, partying or relaxing, the right music or podcast is always atyour fingertips. Choose what you want to listen to, or let Spotify surprise you. You can also browse through the collections of friends, artists, and celebrities, or create a radio station and just sit back. Soundtrack your life with Spotify. Subscribe or listen for free. Organisational structure plays a critical role in the effective implementation of strategy. Division of labour, among others, is a key component that determines organisational structure and design according to Lee et al.'s organisational architecture. Elaborate on Spotify’s division of labour and the three ways jobs can bedivided.Choose a company/organization with an established social media presence. Peruse the platform you are examining, then answer the following questions: a-Name the company/organization as well as the industry in which it operates- for example, McDonald’s: fast food (if it operates in more than one industry, simply note the one you are discussing for this assignment), as well as which one of their social media platforms you are examining (i.e. Instagram, Facebook, Tik Tok, etc.) and how many “followers” they have. b-Which stakeholders do they address in their social media posts (ex. customers, employees, investors, representatives of the environment, etc.)? Do they engage these stakeholders directly or indirectly (ex. do they answer comments, repost stakeholders’ posts, etc.)? Give examples and be descriptive. c-What mediums do they use to communicate (ex: text/written words, still photos, videos, memes, etc.) on this social media platform? Which of these do they utilize best in your…Twitter's popularity has skyrocketed as a social media platform for both professional and casual use. There are five approaches a business may take on Twitter to increase its profits. On Twitter, what does "trending" mean?
- Using the Four Faces of Digital Theory, discuss which aspect of the four faces is being used by yourActivision Blizzard in their digital marketing strategy. Justify your discussion with cited examples.please explain in detail:- Sole Founder of PostcardMania, Joy bootstrapped her business to $62 million in2019 with only a phone, a computer and postcards. From a survey, 81% of peoplereported that they look forward to seeing what they have received in theirmailbox. (Source: Forbes, 2020)a. Explain the most appropriate communications mix tool as described in the case above. Discuss three channels most commonly used for the selected communications mix tool.Lancer Motors is planning to start email marketing. As a car dealership, they utilize a sales process and pipeline to generate and close leads. Please prepare a strategy using details outlining what steps Lancer Motors should take for a successful email marketing campaign. Please include details on email list capture, who you are targeting, campaign email content, objectives, measuring success and overall implementation steps/advice