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- 3.Wal-Mart advertises the savings and value of shopping at Wal-Mart because of theirlive better, save money' tagline, This is an example of ____ product positioning. A.attributo/benchtB.price/qualityC.use or applicationD. product user 4.The _____ positioning strategy uses a good or service attribute or benefit to positionthe product in the consumer's mind relative to the products of the competition. A.attribute/ benefitB.price/qualityC.use of applicationD. Product class 6.In determining the feasibility of a particular market segment, a company accessesgovernment census data as well as commercial databases to determine how large the segment may be. This is an example of assessing the _____ of the market segment being consideredA. MeasurebilityB. SubstantiallyC. StabilityD. ActionabilityAttributes Importance Alternative brands Weight (e) A B CScreen size 0.2 4 6 2Price 0.5 6 3 7Operating system 0.1 5 5 4Apps available 0.2 4 6 7 1. Calculate the scores for brands B and C. Which brand would this consumer likely choose? 2. Which brand is this consumer least likely to purchase?Discuss two ways the marketer of this brand can enhanceconsumer attitudes toward purchasing its brand.Explain what is product placement?2. You are to cite two (2) examples of recent product placements that you have seen on your local television, cableor at the cinema (do not cite examples from the textbook or copy those sourced from the internet).3. Identify and explain two (2) consumer behavior theories that can be applied to explain the use of productplacement by marketers.4. Discuss four (4) argument for marketers’ use of product placement and four (4) argument against marketers’ useof product placement. Your argument should address both practical issues (product sales) and ethical issuessurrounding the use of product placement.
- Why does the Norway represent a good market opportunity for a shoe manufacturing company? Must include: i) Market prospects ii) Competitive products on the market in that country iii) Major advertising media usedan YED electronic business competitor recenlty went bankrupt and they saw a great potential to expand their stores across the country. They built 200 more stores in the country, from the 5 years data thier global sales were increasing while their global profit was decreasing over the period. Other competitors came into market and were doing great beacuse of low prices they offered for same products, so the YED electronic spended huge money on advertising and on its e-commerce capabilities, which increased its overall costs. So Provide four alternatives with advanatges and disadvantages for each, that how could they have done their business and increased the global profit.Marketers often discover consumer needs by A) copying the preducts and services of conpetian. B) Implementing a marketing programk C) bolancing the marketing mix elements-the four Ps of the makketng program. D)adverting to diverse groups of ptospectiv buyess E) conductina ethective miskoting reseatch.
- 1) 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the innovation process.2) A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.3) A(n) ________ is any good, service, or idea that is perceived by someone as new.4) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitorsâ published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.5) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.6) Most established companies focus on ________ when it comes to innovation.7) ________ is the difference between the prospective…Based on conciseanalusis of the Porter’s 5 forces, describe how attractive the product market/industry in which Chobani (yogurt company) operatesa.Identify how society converts a customer’s needs into wants and demands.b. Some loyal customers can be unprofitable, and disloyal customers can be profitable.Which customers should acquire and retain iPhone?c. Marketing management orientations are the guidelines under which organizationsdesign and carry out their marketing strategies. How can different organizations applythese orientations in order to set their marketing strategies?
- 1. Answer the following. • What is idea generation in simple terms? And it's three real life situations where can this be applied. • What is business buyer behavior in simple terms? And it's three real life situations where can this be applied. • What is advertising in simple terms? And it's three real life situations where can this be applied. • What is retailing in simple terms? And it's three real life situations can this be applied.plz solve the question's with explanatin asap i will give you upvotes.8. In assessing the effectiveness of a market segmentation approach, stability is theA. degree to which individual market segments are easy to identify and measureB. degree to which a segment is large cough and profitable enough to warrant investmentC. degree to which segment consumer preferences are stable over timeD. ability to communicate with and reach the target market