Segment Contribution Margin Analysis The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses. Time Warner, Inc. Segment Revenues (in millions) Turner (cable networks and digital media) $57,100 Home Box Office (pay television) 24,700 Warner Bros. (films, television, and videos) 55,400 Assume that the variable costs as a percent of sales for each segment are as follows: Turner 46% Home Box Office 43% Warner Bros. 44% a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given. Turner Home Box Office Warner Bros. Revenues Variable costs Contribution margin Contribution margin ratio (as a percent) % % b. Does your answer to (a) mean that the other segments are more profitable businesses?

Managerial Accounting
15th Edition
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:Carl Warren, Ph.d. Cma William B. Tayler
Chapter7: Variable Costing For Management analysis
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Segment Contribution Margin Analysis
The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses,
examples of which are indicated in parentheses.
Time Warner, Inc.
Segment Revenues
(in millions)
Turner (cable networks and digital media)
$57,100
Home Box Office (pay television)
24,700
Warner Bros. (films, television, and videos)
55,400
Assume that the variable costs as a percent of sales for each segment are as follows:
Turner
46%
Home Box Office
43%
Warner Bros.
44%
a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole
millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given.
Turner
Home Box Office
Warner Bros.
Revenues
Variable costs
Contribution margin
%$4
Contribution margin ratio (as a percent)
%
%
b. Does your answer to (a) mean that the other segments are more profitable businesses?
20
Transcribed Image Text:Segment Contribution Margin Analysis The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses. Time Warner, Inc. Segment Revenues (in millions) Turner (cable networks and digital media) $57,100 Home Box Office (pay television) 24,700 Warner Bros. (films, television, and videos) 55,400 Assume that the variable costs as a percent of sales for each segment are as follows: Turner 46% Home Box Office 43% Warner Bros. 44% a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given. Turner Home Box Office Warner Bros. Revenues Variable costs Contribution margin %$4 Contribution margin ratio (as a percent) % % b. Does your answer to (a) mean that the other segments are more profitable businesses? 20
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