segmentation

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section9.4: Strategic Objectives And Levels Of Strategy
Problem 1CC: What is the difference between strategic objectives and a strategy?
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Identify and discuss three reasons why market segmentation is so important to strategy implementation. Include examples from an industry you have been or would like to be associated with.

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The process of breaking down a bigger market into smaller groups of consumers who share similar wants, traits, and behaviours is known as market segmentation.
Market segmentation is to pinpoint particular client segments that a company can target with specialised marketing tactics, goods, and services.

Market segmentation is a crucial strategy for organisations because it enables them to concentrate their efforts on the clients most likely to purchase their goods or services. 

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