Seven years ago, you started a cross-town delivery service. You have two types of deliveryservices. You have a small parcel service for anything that is flat and measures less than 11x17. You have a package service using a 100 lb capacity bike trailer for anything weighting up to 10 lbs. Initially, you charged the same price for each service, but since the beginning of the Covid19 pandemic you have seen an increased in the demand for your package service. The demand for the package services seems to be more inelastic than the demand for parcels. You are now wondering if you should charge different prices for the parcel and package service or should you segment the market and charge two different prices? Complete the tables below and determine the best price strategy: price the services differently in each segment; or continue the one price policy? Combined Parcels & Packages Price Parcels and Packages TR MR TC MC MR-MC Profit 100 50 1600 90 120 2300 80 190 3000 70 260 3700 60 330 4400 50 400 5100 40 470 5800 30 540 6500 20 610 7200 10 680 7900
Seven years ago, you started a cross-town delivery service. You have two types of deliveryservices. You have a small parcel service for anything that is flat and measures less than 11x17. You have a package service using a 100 lb capacity bike trailer for anything weighting up to 10
lbs. Initially, you charged the same price for each service, but since the beginning of the Covid19 pandemic you have seen an increased in the demand for your package service. The demand for the package services seems to be more inelastic than the demand for parcels. You are now wondering if you should charge different prices for the parcel and package service or should you segment the market and charge two different prices?
Complete the tables below and determine the best price strategy: price the services differently in each segment; or continue the one price policy?
Combined Parcels & Packages
Price Parcels and Packages TR MR TC MC MR-MC Profit
100 50 1600
90 120 2300
80 190 3000
70 260 3700
60 330 4400
50 400 5100
40 470 5800
30 540 6500
20 610 7200
10 680 7900
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