Techware Incorporated is considering the introduc- tion of two new software products to the market. The company has four options regarding these products: introduce neither product, introduce product 1 only, introduce product 2 only, or introduce both products. Research and development costs for products 1 and 2 are $180,000 and $150,000, respectively. Note that the first option entails no costs because research and development efforts have not yet begun. The success of these software products depends on the national economy in the coming year. The company’s revenues, depending on its decision and the state of the economy, are given in the file P09_33.xlsx. The probabilities of a strong, fair, or weak economy in the coming year are assessed to be 0.10, 0.60, and 0.30, respectively. a. Use PrecisionTree to identify the strategy that maximizes Techware’s expected net revenue. b. Perform a sensitivity analysis on the optimal deci- sion, letting each of the inputs vary one at a time plus or minus 25% from its base value, and sum- marize your findings. Which of the inputs appears to have the largest effect on the best solution?

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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
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Techware Incorporated is considering the introduc- tion of two new software products to the market. The company has four options regarding these products: introduce neither product, introduce product 1 only, introduce product 2 only, or introduce both products.
Research and development costs for products 1 and 2 are $180,000 and $150,000, respectively. Note that the first option entails no costs because research and development efforts have not yet begun. The success of these software products depends on the national economy in the coming year. The company’s revenues, depending on its decision and the state of the economy, are given in the file P09_33.xlsx. The probabilities of a strong, fair, or weak economy in the coming year are assessed to be 0.10, 0.60, and 0.30, respectively.


a. Use PrecisionTree to identify the strategy that maximizes Techware’s expected net revenue.


b. Perform a sensitivity analysis on the optimal deci- sion, letting each of the inputs vary one at a time plus or minus 25% from its base value, and sum- marize your findings. Which of the inputs appears to have the largest effect on the best solution?

P09_33.xlsx is attached as a screenshot

 

Introduction of new products
Trend in national economy
Decisions\outcomes
Strong
Fair
Weak
Introduce neither product
$0
$0
$0
Introduce Product 1 only
$500,000
$260,000
$120,000
Introduce Product 2 only
$420,000 $230,000
$110,000
Introduce both products
$820,000
$390,000 $200,000
Transcribed Image Text:Introduction of new products Trend in national economy Decisions\outcomes Strong Fair Weak Introduce neither product $0 $0 $0 Introduce Product 1 only $500,000 $260,000 $120,000 Introduce Product 2 only $420,000 $230,000 $110,000 Introduce both products $820,000 $390,000 $200,000
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing