Differentiate between: i. Marketing research and market analysis ii. Competitive advantage distinctive competence iii. Divestiture and liquidation
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- 1. How do strategic marketing and tactical marketing complement each other in achieving company goals and objectives? 2. How are strategic marketing and tactical marketing different in terms of achievement of objectives?Q2 a) What are the major objectives of agricultural marketing?b) Explain how one can evaluate the efficiency of a marketing situation.1. What is the best activity recommended in market analysis that is suited for a coffee shop business? 2. Why is unique selling proposition important?
- Identify TWO of the five competitive forces that shape a company’s strategic activities. a. The bargaining power of buyers and suppliers b. The motivation of buyers with and/or without the suppliers c. The intensity of support among existing competitors d. The opportunities for new entrants in the marketA company's competitive strategy should A) be well matched to its internal situation and predicated on leveraging its collection of competitively valuable resources and competencies. B) be well attuned to doing an outstanding job of satisfying the needs and expectations of niche buyers. C) ensure it is designed to concentrate on a small range of products so it can react quickly to competitive moves. D) be aligned toward being at least an average performer within the industry. have the resources and capabilities to incorporate standard attributes into its product offering.Select a business and Conduct a marketing operational analysis, identify the gaps, and develop a revised Marketing strategy for the selected business.
- How would the sizes of the potential market, available market, qualified available market, and served market vary for a business/organization? What are some limitations of the NAICS (North American Industry Classification System) categorization scheme? Under what circumstances is believed that the top-down market sizing approach would be more accurate? What about the bottom-up approach?Brief introduction to explain what a marketing plan is .1. Why would a course in marketing be helpful even if you don't pursue marketing as a career? 2. Name a company you think might be successfully following a production orientation. Why might a firm in this industry be successful following such an orientation?
- Find words which mean the following. 1 a company's sales expressed as a percentage of the total market 2 short-term tactics designed to stimulate stronger sales of a product 3 the situation in which there is only one seller of a product 4 companies offering similar goods or services to the same set of customers 5 a short and easily memorized phrase used in advertising 6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7 a small and specific market segment 8 a factor which makes you superior to competitors in a certain respect 9 a business's total sales revenue 10 a period during which an economy is working below its potentialBriefly describe the activities involved when conducting a competitor analysis?Discuss how a small firm, with a limited budget, also can do marketing research