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- Directions: Read each item carefully. Write the letter of the correct answer.1. It is a management process of creating and maintaining fit between the objectives and resources of the organization and the changing marketing opportunities.A. Strategic PlanningB. StrategyC. PlanningD. Tactical Planning2. It is a unique combination of the four P’s which are product, place, promotion and pricing.A. Marketing MixB. Marketing SampleC. Marketing TechniquesD. Marketing Strategies3. Which of the following is not a strategic planning process?A. Strategy FormulationB. Defining the corporate missionC. MarketingD. Implementation4. It is the collection and interpretation of information about forces, events, and relationships that may affect the future of an organization.A. Market OpportunityB. Environmental ScanningC. Goal FormulationD. Operations Management5. It is a short range planning that emphasizes the current operations of various parts of the organization.A. Planning B. Tactical PlanningC.…Directions: Read each statement carefully. In a separate sheet of paper, write TRUE if the statement is correct and FALSE if the statement does not fit the description 1. CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention 2. Customer database information is also used in customer segmentation and profiling 3. An intimate knowledge and understanding of customer needs and wants can lead to ineffective customer service that can result in long-term customer loyalty. 4. Acquiring and keeping customers is the end goal of businesses because customers create demand. 5. Maintaining high levels of customer service quality may be simple due to variability of services. 6. Customer's lifetime value involves activities designed to enhance customer satisfaction, or the perception that a product has met or exceeded expectations. 7. Customer Relationship Management can take on many forms-salesperson assistance, product delivery, technical…45- Which approach will help in developing a strong trust between a sales manager and sales people? a. Watch everything your salespeople do b. Give salespeople the space to teach themselves and learn from their mistakes c. Motivate your salespeople by telling them about the key company policies d. Constantly recognize salespeople's achievements and motivate them with rewards
- 3.What is the primary difference between the direct and the indirect strategies? (L.O. 2) When would you be more inclined to use the direct strategy in delivering bad news? (L.O. 2) What is a buffer? Name five or more techniques to buffer the opening of a bad-news message. (L.O. 3) Why should you apologize to customers if you or your company erred? What is the best way to do it? (L.O. 3) 3.13- Which one of the following statements is correct about personal selling? a. All of the statements given b. Company reaches the sales target c. Customer gets the value of the product d. Customer gets personal attentionKevin started a new job as a car salesperson. What are effective waysthat he could generate leads? Justify your answer.
- Mr.Abdul is a sales manager of Oman Foods Company. Which one of the following is the best reason that makes him continuously focus on reviewing and evaluating sales performance? a. To determine how many calls a salesperson makes b. To complete sales performance reviews c. To adjust with changing customer needs and modify strategic sales program d. To adapt pricing changes33) Which of the following is a potential disadvantage for companies described as prospectors? a) Focusing on Product offering b) Being responsive to change in the environment, c) Being less formalized in its organizational processes d) Inefficient use of resourcesWord totals for this post should be in the 100-200-word range. Whether you agree or disagree, explain why with supporting evidence and concepts from the readings or a related experience. Include a reference, link, or citation when appropriate. 1. Select one of the external factors discussed in the text that influences business. 2. Choose a company that is being significantly influenced by the factor you selected. For example, there has been a great deal of consumer concern about the use of GMOs in food, and Monsanto has been on the receiving end of a great deal of criticism. See the article "Monsanto in the middle of upcoming congressional fight over GMO labeling" Provide a brief background on the company and the external factor you selected. • Explain how this external factor is currently influencing the internal functional areas of the business/company. In other words, what short-term changes, actions, or decisions are needing to be made within the functional, internal areas of the…
- Chapter 12 Discussion: Expanding Your Market 1111 unread replies.2222 replies. The Situation: This has to be one of the most depressing annual review meetings you’ve ever sat through. Sure, times have been tough before, but never like this. In the past year, your power-tools company has lost 37 percent market share. Sales have decreased by 64 percent. Profit is down almost 70 percent. You had to lay off one-third of your workforce. And worst of all, it doesn’t look to be getting better anytime soon. Housing sales and construction are at an all-time low, meaning your best customers, contractors, have little work to do and even less money to spend on new tools. “We have to increase sales!” you tell the rest of your management staff. They stare back at you, of course, because everyone knows what needs to be done. They just don’t know how to do it. How do you sell a product when demand is so low? As everyone in the room ponders over this, an intern sitting in the back corner…Chapter 12 Discussion: Expanding Your Market 1111 unread replies.2222 replies. The Situation: This has to be one of the most depressing annual review meetings you’ve ever sat through. Sure, times have been tough before, but never like this. In the past year, your power-tools company has lost 37 percent market share. Sales have decreased by 64 percent. Profit is down almost 70 percent. You had to lay off one-third of your workforce. And worst of all, it doesn’t look to be getting better anytime soon. Housing sales and construction are at an all-time low, meaning your best customers, contractors, have little work to do and even less money to spend on new tools. “We have to increase sales!” you tell the rest of your management staff. They stare back at you, of course, because everyone knows what needs to be done. They just don’t know how to do it. How do you sell a product when demand is so low? As everyone in the room ponders over this, an intern sitting in the back corner…1) As the newest member of the marketing department for an up-and-coming shoe manufacturer, your boss asks you to develop a proposal to expand the company's product line to increase sales as much as possible. Currently, your company sells several designs of shoes, all selling for about $120 per pair. How might you accomplish your task, and which new segments of the market would you be trying to reach?