17. Choose the best answer. This tip for managing a successful sales force involves the entrepreneur being just as excited about the success of her products as her sales force, if not more so. ne right incentives in place.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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17. Choose the best answer.
This tip for managing a successful sales force involves the entrepreneur being just as excited about the success
of her products as her sales force, if not more so.
Put the right incentives in place.
Set high but realistic goals.
Avoid a one-size-fits-all approach.
Be results oriented.
Inspire success.
Transcribed Image Text:17. Choose the best answer. This tip for managing a successful sales force involves the entrepreneur being just as excited about the success of her products as her sales force, if not more so. Put the right incentives in place. Set high but realistic goals. Avoid a one-size-fits-all approach. Be results oriented. Inspire success.
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