Q: The ability to design and use direct marketing programs has increased with the availability of _____...
A: Buyer or consumer of goods and services who are provided direct marketing and can make purchases com...
Q: Explain what supplychain and logisticsmanagement are andhow they relate tomarketing strategy.
A: The raw materials that a company requires to manufacture goods are procured through the supply chain...
Q: Describe four types of activities or situations inwhich mediation is likely to occur
A: Mediation occurs when a parent attempts to adjust or change their child's initial understanding or r...
Q: How does marketing shape consumers needs and wants? Please provide detail.
A: Humans always have some needs and desires. marketing will so have a big impact on what buyers purcha...
Q: In retail pricing, retailers often have a maintainedmarkup. Explain how this maintained markupdiffer...
A: Price is defined as the monetary value of a service, resource, or good that is established when a tr...
Q: International marketing research is vital for companies going global. Explain briefly any TWO (2) im...
A: With the growing industries and associated competition worldwide, a business needs solid groundwork ...
Q: Suggest how sustainable tourism can be achieved in three different aspects of sustainable tourism
A: Sustainable tourism is a phrase that encompasses the entire tourism experience, including economic, ...
Q: List the influence of humor in brand advertising with the help of relevant examples.
A: Advertising describes the communication that concentrates on informing and inducing the customers to...
Q: What is meant by family decision making? How candifferent members of the household be involvedwith d...
A: Family is important in marketing process. There are many consumers in family such as, child, mother,...
Q: Explain what are the three degrees of distribution density?
A: Distribution density means, the level upto which a product would be available in international marke...
Q: What is a brand community? What are thecharacteristics of such a group?
A: Marketing has various areas like branding, segmentation, digital marketing, pricing, etc. All the ac...
Q: How can public relations be used by GM follow- ing investigations into complaints about ignition swi...
A: Public Relations includes different approaches that influence the attitude of the public, define the...
Q: How changes in demographic environment affect the marketing decisions of a newly established bank
A: Marketing helps the company to build and retain the customers for exchanging value with them. There ...
Q: Explain the difference between advertising and publicity when both appear on television.
A: Promotion of product and services is the most essential as well as challenging taks for the business...
Q: What does it mean to have the option of using an FMS?
A: * Introduction - FMS , Or Flexible manufacturing system is a system that allows the production syste...
Q: What drives Apple's Innovation and growth? Is Apple better at connecting with and engaging customers
A: Creating brand value and equity is very critical for long term sustenance of any business. Strong br...
Q: What are the four approaches to setting the promotion budget?
A: Introduction:- A promotional budget is a specific quantity of funds made available to advertise a co...
Q: What are the norms of the social groups ofwhich you are a member concerning theproduct or activity?
A: Each society has some sort of social class structure. It is a well-organized division where the memb...
Q: Could I have a brief introduction to Pret a Manger, how they were founded and how they became so suc...
A: * Introduction - Pret a manager ( often known as Pret ) is an international franchise business orga...
Q: You have been asked to explain how rivalry among companies competing in the industry affects the ind...
A: To establish the attractiveness of an industry, it is necessary to interact with business brokers to...
Q: When selling a property with owner financing why should you only finance the portion of the purchase...
A: Owner Financing - Owner financing, also known as seller financing, enables buyers to purchase a new ...
Q: Blockbuster was a popular DVD rental store in the USA in the 1990s. It had stores all over the count...
A: The correct answer is option d) Marketing Myopia.
Q: If Nescafe is the top selling coffee brand, in other words it has the highest amount of sales in its...
A: The main aim of any business is to boost sales and increase market share. Being a top selling brand ...
Q: What are the three steps in setting a final price?
A: Importance of Pricing- Price regulates demand: The price and demand are inversely proportionate, as...
Q: Write an essay about buying latest gadget wil help you with your online class.
A: Gadgets are very crucial to students nowadays. These devices are crucial for students because they n...
Q: What are the similarities of the different belief systems in a business sense?
A: Introduction: Meaning of belief system: Belief system mean a shared system, where the beliefs and va...
Q: What is the difference between a direct and an indirect channel?
A: Middlemen play a vital role in meeting the customer demand and getting the product of the manufactur...
Q: Discuss the impact of the growing number of dual-income households on (a) nonstore retailing and (b)...
A: The disposable income of an individual is what remains with him after he pays all the taxes to the g...
Q: Which of the following is true with regard to the product/expansion grid? O a. it is a useful device...
A: The growth strategies in marketing has the focus on providing business with different alternatives t...
Q: Describe the manymethods of nonstoreretailing.
A: The world of digital awareness is creating profitable avenues for business to Target customers and s...
Q: . Explain the role of enduring involvement in drivingopinion leadership.
A: Opinion leaders can be experts in that field or have in-depth knowledge of a specific product. They ...
Q: the Postal Questionnaire vs. Self-Administered Questionnaire.
A: Self-administered and postal forms present a brand new form of questionnaire within which participan...
Q: a segment profile of market segment of a) baby boomers b) Generation X c) Millennials D) Gen Z for t...
A: When we talk about market segments it divides the sections of customer's broadly and make the advert...
Q: Describe the HLC/occupational category matrix.What is the logic for this matrix?
A: A household describes the individuals who inhabit a housing unit like an apartment, house, or single...
Q: Explain the concept of household types and theirinfluence on consumption.
A: Different consumer will show different purchasing priorities according to the stages of their life. ...
Q: What impact does program involvement have onthe attention paid to commercials embedded in theprogram...
A: Involvement measures the interest of viewers in the editorial context or program surrounding the ads...
Q: Discuss the key changes that 7Krave Jamaica underwent as they digitally transformed
A: 7Krave is a food delivery app operating in Jamaica. It helps the users in navigating food options ac...
Q: What are the five categories of product adopters in the diffusion ofinnovations?
A: Adopter Categories - Adopter categories separate customers into segments on their willingness to try...
Q: Answer the following questions: 1. What could have been done by the owners of Jebea to prevent the s...
A: In the given case study, We are told about the unfortunate incident of the permanent closure of a te...
Q: In which type of conflicts, consumers have only one alternative? A Approach - Approach Conflict...
A: C. Approach - Avoidance conflict is the correct option and the reason is given below : Overview: Co...
Q: Can you briefly assess the viability of introducing Pret a Manger to Canada to me? What business obj...
A: Pert a Manger is a well-known restaurant chain with over 450 locations across the world. Customers c...
Q: How the good competitors in business should be?
A: Attributes of business: 1. The business activities are carried out in order to earn profit and is co...
Q: The first Domino’s Pizza restaurant was near a college campus. What implementation problems are (a) ...
A: Marketing is the process by which a corporation stimulates the purchase or sale of a product or serv...
Q: MIS ─ INFORMATION NEED AND OBJECTIVE 5. MIS ─ MAJOR ENTERPRISE APPLICATIONS 6. MIS ─ INT...
A: MIS - Without a question, information processing is the main industry of the twenty-first century. T...
Q: Listed below are three different products in various stages of the product life cycle. What marketin...
A: There are four stages of product life cycle; which are, introduction stage, growth stage, maturity s...
Q: What is a smart banner? How does this relate toselective attention?
A: Marketers always try to innovate their tools so that they can make use of limited resources in more ...
Q: What are the basic principles that should befollowed in marketing to an African Americanmarket segme...
A: All marketing decisions related to targeting a customer segment are taken after the process of segme...
Q: How does family decision making differ from mostorganizational decision making?
A: The decision making by customers is a critical taks to evaluate as there are many motives that guide...
Q: Describe one or two lessons from Lockheed Martin’s Skunk Works that can be applied to implementing m...
A: Lockheed is an aircraft company. Skunk Works was the name given to secret mission of this company, w...
Q: Two measures of the impact of retailing in the global economy are_______________ and _______________...
A: The retailer is one of the intermediaries of the distribution channel of a company. The retailer get...
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- 1.Purposiveness related to scientific investigation refers amongst others to a. It is based on solving problem, follows a step-by-step logical, organized method b. The fact that an investigation has a clear theoretical base. c. The probability that our estimations are correct d.The situation in which research is focused on solving a well?identified and defined problem 2. Help make certain decisions depending on customer profile, can be classified as a. descriptive study b. causal study c. exploration study d. explanation study 3. When the topic under investigation is very complex, can be classified as a. descriptive study b. causal study c. exploration study d. explanation study9- Khalid is preparing feasibility study for his new business idea. Which of the following should be included in the marketing feasibility? a. details of competitors’ strengths and weakness b. details of machines to purchase c. Details of suppliers d. None of the OptionsBusiness Assignment 1. Come up with a brand name for a hypothetical product of your choice. Explain briefly. 2. Come up with a why statement for your brand. 3. Describe how your product will be differentiated from competitor products 4. Come up with a positioning statement for your brand. Which type of positioning strategy are youu using? 5. Semiotics analysis: what words or symbols will your brand be associated with. Write a list. Explain if needed. 6. Create a product map for your product
- WebTech Development of Austin, Texas, is considering thepossible introduction of a new product proposed by itsresearch and development staff. The firm’s marketing directorestimates the product can be marketed at a price of $70. Totalfixed cost is $278,000, and average variable cost is calculatedat $48.a. What is the breakeven point in units for the proposedproduct?b. The firm’s CEO has suggested a target profit return of$214,000 for the proposed product. How many units mustbe sold to both breakeven and achieve this target return?5 developing customer development models for a potential start-up.Please give proper model for it as in a figure(a) What is the "product' that the Phillies mrket? (b) What "products" are the Phillies careful not to market?
- Q The owner of a small manufacturing business has patented a new device for washing dishes. Before trying to commercialize the device and add it to the existing line of products, the entrepreneur wants reasonable assurance of success. Variable costs are estimated at Rs. 50 per unit produced and sold. Fixed costs are Rs. 4,00,000 per year. A) If selling price is set at Rs. 250, how many units must be produced and sold to break-even? B) Forecasted sales for the first year are 4500 units, if price is reduced to Rs. 150. With this pricing strategy, what would be the product’s profit?Topic: principle of Marketing the new product development processPlease to answer question below base on the example given to me, explain thoroughly ExampleIn Kingston, Jamaica, a good example of a new product development process is the recent launch of the Wisynco Eco line of products. Wisynco, a local beverage company, developed a new line of eco-friendly products, including a reusable water bottle and a biodegradable straw. The new product development process likely involved idea generation from employees and market research, as well as concept development and testing with potential customers. The company also likely conducted a business analysis to determine the financial feasibility of the product, as well as product development and market testing before launching the products into the market. What environmental trends or factors in the environmental would have prompted Wisynco to launch this new line?Which 3 important scenario will test as manager oncalculator before it is going to production?
- 12. Customer satisfaction of different car brands showed that the customers were excited about the new features of one of the well-known luxury brands. It also showed that new model of the brand used smart technologies which exceeded customer survey expectations. However, customers were not highly satisfied with the location of service centers and customer response. In view of this survey finding, what should car manufacturer do? What should be its new or augmented marketing plan?Question 7 Which of the following statements is true of an effective business mission statement? O 1. It is stated after the details of a marketing plan are developed. O 2. It should define a business in terms of goods and services rather than in terms of the benefits customers seek 3. It is based on an analysis of anticipated environmental conditions. O 4. It is kept confidential from customers and stakeholders.1.1 Provide diagram and graphs to show the growth of IT in family owned businesses