Sit-Yuen Foo has produced monthly forecasts of demand for a family of products as shown below. At the end of each month he reviews performance, and assigns a notional holding cost of $30 for every unit held in stock. If there are shortages, 20 per cent of orders are lost with a cost of $300 a unit, and the rest are met by back-orders, with a cost of $75 a unit. Each time the production rate changes there is a cost of $22,500. Designed capacity is 600 units a month, but utilization seldom reaches 80 per cent. How can Sit-Yuen Foo design an aggregate plan for the products? Month 1 2 3 4 6. 7 8 9. 10 Aggregate demand 460 420 390 450 540 375 240 150 100 210

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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1. Sit-Yuen Foo has produced monthly forecasts of demand for a family of
products as shown below. At the end of each month he reviews performance,
and assigns a notional holding cost of $30 for every unit held in stock. If there
are shortages, 20 per cent of orders are lost with a cost of $300 a unit, and the
rest are met by back-orders, with a cost of $75 a unit. Each time the production
rate changes there is a cost of $22,500. Designed capacity is 600 units a month,
but utilization seldom reaches 80 per cent. How can Sit-Yuen Foo design an
aggregate plan for the products?
Month
3
4
6.
7
8
10
Aggregate demand 460 420 390 450 540 375 240 150 100 210
Transcribed Image Text:1. Sit-Yuen Foo has produced monthly forecasts of demand for a family of products as shown below. At the end of each month he reviews performance, and assigns a notional holding cost of $30 for every unit held in stock. If there are shortages, 20 per cent of orders are lost with a cost of $300 a unit, and the rest are met by back-orders, with a cost of $75 a unit. Each time the production rate changes there is a cost of $22,500. Designed capacity is 600 units a month, but utilization seldom reaches 80 per cent. How can Sit-Yuen Foo design an aggregate plan for the products? Month 3 4 6. 7 8 10 Aggregate demand 460 420 390 450 540 375 240 150 100 210
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing