South Africa’s indigenous rooibos tea farmers seek a fairer deal When South African rooibos tea became the first African foodstuff to join French champagne and Cypriot halloumi on the EU’s “protected designation of origin” list this year, it was only the latest landmark for one of the country’s most distinctive exports. The reddish, caffeine-free drink — rooibos means “red bush” in Afrikaans — has become increasingly popular with global consumers in recent years. In 2019, exports reached 7,700 tons, up from 6,600 tons in 2013, according to the South African Rooibos Council, a trade body. Because of this unique heritage, rooibos cultivation in South Africa has become a model for the ethical sourcing of agricultural produce and for sharing the benefits of biodiversity with local communities. “I grew up with rooibos,” says Barend Salomo, managing director of an organic tea-growing co- operative in Wupperthal, a small town in the Cederberg. Its members comprise Khoi and San farmers, some of them third- or fourth-generation. “It’s in my veins, in all of the community members,” he explains. Today, large plantations account for almost all of South Africa’s rooibos production, which hit 20,000 tons in 2019-20 — supporting enough sales worldwide to brew 6bn cups of tea. The Wupperthal co-operative’s produce is prized for its quality. Identify below six factors of Supply Chain Orientation (SCO) in scale one, and relate each to the rooibos business. 1.Credibility 2. Benevolence 3. commitment 4. Norms 5 Compatibility 6. Top manage
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South Africa’s indigenous rooibos tea farmers seek a fairer deal
When South African rooibos tea became the first African foodstuff to join French champagne and Cypriot halloumi on the EU’s “protected designation of origin” list this year, it was only the latest landmark for one of the country’s most distinctive exports.
The reddish, caffeine-free drink — rooibos means “red bush” in Afrikaans — has become increasingly popular with global consumers in recent years. In 2019, exports reached 7,700 tons, up from 6,600 tons in 2013, according to the South African Rooibos Council, a trade body.
Because of this unique heritage, rooibos cultivation in South Africa has become a model for the ethical sourcing of agricultural produce and for sharing the benefits of biodiversity with local communities.
“I grew up with rooibos,” says Barend Salomo, managing director of an organic tea-growing co- operative in Wupperthal, a small town in the Cederberg. Its members comprise Khoi and San farmers, some of them third- or fourth-generation. “It’s in my veins, in all of the community members,” he explains.
Today, large plantations account for almost all of South Africa’s rooibos production, which hit 20,000 tons in 2019-20 — supporting enough sales worldwide to brew 6bn cups of tea. The Wupperthal co-operative’s produce is prized for its quality.
Identify below six factors of Supply Chain Orientation (SCO) in scale one, and relate each to the rooibos business.
1.Credibility
2. Benevolence
3. commitment
4. Norms
5 Compatibility
6. Top manage
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