Specialty products require a lot of advertising, personal selling, and other marketing efforts because consumers do not usually know or care about them. * True O False

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
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Specialty products require a lot of advertising, personal selling, and other
marketing efforts because consumers do not usually know or care about them. *
True
False
Transcribed Image Text:Specialty products require a lot of advertising, personal selling, and other marketing efforts because consumers do not usually know or care about them. * True False
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