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- Starbucks’ key in winning its target customers is to provide an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee. What do you call this strategy? A. Competitive advantage B. Market differentiation C. Product Development D. Product UniquenessMy Analysis: Starbucks' digital transformation and international expansion strategies have been successful in driving revenue growth and enhancing the customer experience. To further improve these strategies, Starbucks should focus on personalization and localization while also addressing challenges such as user accessibility and data privacy concerns in digital transformation and competition and cultural barriers in international expansion. By implementing these recommendations, Starbucks can continue to maintain its position as a leading global coffee brand. Discuss how the information from your analysis will influence your recommendations for strategy selection, planning, and implementation.Topic - shaping Europe’s auto industry future - Chinese vs German EV car manufacturers 1. Write introduction to the problem.2. Analyse present situation - present and coming market volume and challenges - provide numbers3. Answer - what are the key strategies of chinese and german manufacturers for the following 10 years - use one of six or any other published concept of Strategic Management Concept.4. Conclude and share your opinion on the futureFormat:Word file, Times New Roman 12 or similar, 1.5 spacing, 2 pages.
- 1. How does Nike's marketing strategy help Apple Computer direct their marketing efforts? 2. What is the core value of Apple Computer? How does this core value drive the marketing efforts in Apple? 3. Why is Apple Computer so secretive about their new product development? What is Apple's marketing strategy to promote new products and services?Evaluate the brand development strategy that Netflix employed. With this in mind, suggest how Blockbuster couldhave also changed their trajectory, by using Ma’s model of global competitive advantage or any other suitabletheory pertaining to global brand strategies.1. Evaluate American Express in terms of its competitors. How well is it positioned? How has it changed over time? In what segments of its business does American Express face the most competition? 2. Discuss the company's decision to grow beyond its core affluent consumer base. What did this do for the company and the brand?
- Examine Starbucks and determine how its marketers have positioned the company relative to the competition. How has Starbucks used differentiation to create customer value?Borders focused on its retail strategy in the 2000s, expanding aggressively in the United States and internationally—and taking on debt. It strove to improve the in-store experience for shoppers, added cafes, and experimented with new concepts. Such a strategy may have worked a few decades earlier, but while Borders was investing in physical real estate, shoppers were flocking to the Internet. Borders was left with a conflicted strategy: Declining sales forced it to close hundreds of stores (including its entire Waldenbooks chain), while it doubled down on other retail outlets. Unfortunately, it treated the Internet like a passing trend instead of as a transformational phenomenon. The company outsourced its Web operation to Amazon—which obviously became a fierce rival. It waited until 2008 to develop its own Web strategy. Meanwhile, Amazon became the dominant player in online bookselling and e-books, introducing the Kindle e-reader. Its big brickand-mortar rival, Barnes & Noble, a…Why do you think Starbucks’ prefers to own its own stores wherever possible? How secure is Starbucks’ competitive advantage? What are the barriers to imitation here?
- What is your opinion of Apple’s strategy for Apple Watch? What are the positives for this product strategy? If there is one criticism for this strategy, what should that be?Nike is the world's largest sports and fitness company, earning $US14 billion in revenue. Thecompany, with one of the world's most identifiable logos - the 'swoosh', is a leader in sportsequipment research and development (R&D). Nike's mission statement is intentionally broad andoutward looking, focussing on the needs of athletes, and, through its corporate responsibilitywork, consideration is given to the needs of communities around the world. How does Nikedevelop its products and decide what does and doesn't make the cut when it comes toinnovation? Nike identified a gap in the sports shoe market. Nike's focus is to continually seekto innovate, design and develop products to improve athletic performance. Its overriding desire isto design products with true performance innovation and technology benefits which help theathlete perform better. With its latest innovation, Nike scientists and designers have developedNike Free, a sports shoe described as a foot-strengthening training…ADIDAS 1. Compare and contrast the following 3 marketing campaigns in termsof their objectives and effectiveness:a. Road to Lisbonb. Impossible is Nothingc. Respect M.E.2. Some marketing scholars and experts suggested that the campaignshould be labelled as “The Friends in the Hand” instead of “The Brand inthe Hand”. What say you as a business consultant?3. Based on the information drawn from the case, elaborate how Adidasstrategized its “WOM Marketing” in details.