Indomie Kenya carried out a Market survey to assess the acceptance of Indomie by Kenyans. The following is an extract of some of the responses received.Mr Moyh Said, “ I take Indomie for dinner every Tuesday, I guess I was among the first Kenyans to try it”Mr Ruto, was surprised that there actually was such a product in the Kenyan Market.Mr Raila confirmed he has heard about indomie and thinks it’s a great innovation, but he is yet to taste itMr. Kenyatta he has taken indomie and it was great, though he cannot recall the last time he used it.Mr. Mudavadi admitted to have begun using Indomie recently. He said he was initially reluctant but when he saw many people use it he tried it and loved it.Ms. Wanga talked of her nasty experience with Indomie, she didn’t like its taste and would never ever use it againMs Waiguru stated that from the information she has gathered, she believes indomie is a product for the poor and less fortunate and she does not belong to this class.Required.State whether each of the above is an Adopter or Non- adopter, then Place each in their adopter/non-adopter category.Explain the Mental Stages Mr. Moyh has passed through to arrive at the every Tuesday Decision.

Marketing is an activity which the firm takes up to make customers. For this marketing strategies…

Answered: State whether each of the above is an…

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter5: Marketing Research And Information Systems

Section5.2: Largest Toymaker In The World: Lego Builds On Past Success

Problem 2C

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Indomie Kenya carried out a Market survey to assess the acceptance of Indomie by Kenyans. The following is an extract of some of the responses received.

Mr Moyh Said, “ I take Indomie for dinner every Tuesday, I guess I was among the first Kenyans to try it”
Mr Ruto, was surprised that there actually was such a product in the Kenyan Market.
Mr Raila confirmed he has heard about indomie and thinks it’s a great innovation, but he is yet to taste it
Mr. Kenyatta he has taken indomie and it was great, though he cannot recall the last time he used it.
Mr. Mudavadi admitted to have begun using Indomie recently. He said he was initially reluctant but when he saw many people use it he tried it and loved it.
Ms. Wanga talked of her nasty experience with Indomie, she didn’t like its taste and would never ever use it again
Ms Waiguru stated that from the information she has gathered, she believes indomie is a product for the poor and less fortunate and she does not belong to this class.

Required.

State whether each of the above is an Adopter or Non- adopter, then Place each in their adopter/non-adopter category.
Explain the Mental Stages Mr. Moyh has passed through to arrive at the every Tuesday Decision.

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State whether each of the above is an Adopter or Non- adopter, then Place each in their adopter/non-adopter category. Explain the Mental Stages Mr. Moyh has passed through to arrive at the every Tuesday Decision