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- Choose a market segment and give examples of how that group of tourists will have an enhanced tourism experience in a hotel. persons with disabilities, single ladies, families with small children, etc. Give concrete examples of tourism product concepts.Which level of market segmentation Ethiopian hotels used? Justify your view with examples.For each of the following consumer products, identify the type ofvertical marketing system used, and justify your answer: (a) Bertolli pasta sold through grocery stores, (b) Krispy Kreme donuts sold through franchises, and (c) www.polo.com by Ralph Lauren.
- 3). What are the Market Entry Strategy For a Product ? Explain with Examples.Old products or services that are at theirdeclined stage in the U.S. market may be innovations in a foreign market or, old products in a foreign market may be innovations in the US market. Elaborate on this in detail.Discuss the Marketing Mix of the company "Beyond Meat" in Malaysia. Suggest some ideas to add to their 4Ps. -1000words - please cite the references
- Select a conglomerate or group of companies such as Grace Kennedy or Lasco and identify the segmentation bases and variables applicable for three (3) different products or companies within the Group. Recommend appropriate target marketing strategy for these products/companies. Identify the relevant USP being touted by each product and write a positioning statement for each product/company.1. What is target market. 3. What is new target market. 2. List 5 new target market in Malaysia.At the last Linking the Concepts, you segmented the U.S. footwear market. and select two companies that serve the footwear market. Describe their segmentation and targeting strategies. Can you come up with a company that targets many different segments versus another that focuses on only one or a few segments?
- 10. Choose ONE of the three general strategies for selecting target markets: undifferentiated, concentrated, or multisegment marketing and select a product or product type, and then identify the potential advantages and disadvantages in using your chosen strategy to market that product or product type, in real examplesAs a result of Covid-19 pandemic, the use of sanitizers came to be one of the important conditional products for both business and individual customers however producers should maintain their state of production post Covid-19 via encouraging the use of sanitizers to different groups of customers. Based on your own choice, select one of your favorite brand sanitizers to analyze the following while citing examples: 1- The different new trends in segmenting and targeting that the firm marketers may use to increase its production to multiple groups via multiple segmentation and targeting bases 2- Your own creative ideas to use the various techniques of brand placement, retro branding and stealth marketing that the firm brand marketers may use to strengthen the brand positioning Cite any references you used both in text and at the end of your assessment in Harvard style referencing.how do we prepare to create a marketing plan of italian decorative coating for walls and floors