statement?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section9.4: Strategic Objectives And Levels Of Strategy
Problem 2CC: Describe the three levels of strategy and what a manager developing strategy at each level is...
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"Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different."

What Michael Porter mean about this statement?

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