Summarize the manner in which the Marketing Concept (section 11-3) has evolved from the start of the Industrial Revolution to now. Make sure to discuss product orientation vs. sales orientation vs. customer orientation.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
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Summarize the manner in which the Marketing Concept (section 11-3) has evolved from the start of the Industrial Revolution to now. Make sure to discuss product orientation vs. sales orientation vs. customer orientation.

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