Summarize the manner in which the Marketing Concept (section 11-3) has evolved from the start of the Industrial Revolution to now. Make sure to discuss product orientation vs. sales orientation vs. customer orientation.
Summarize the manner in which the Marketing Concept (section 11-3) has evolved from the start of the Industrial Revolution to now. Make sure to discuss product orientation vs. sales orientation vs. customer orientation.
Chapter15: Retailing, Direct Marketing, And Wholesaling
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Summarize the manner in which the Marketing Concept (section 11-3) has evolved from the start of the Industrial Revolution to now. Make sure to discuss product orientation vs. sales orientation vs. customer orientation.
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