summary of the different phases involved in Product Development and Management and highlight how market segmentation may support this process.
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summary of the different phases involved in Product Development and Management and highlight how market segmentation may support this process.
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- Marketing mix(toothpaste) choose a product that you have purchased recently. Research and investigate this product on the Internet and in the marketplace. Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product. At a minimum, consider the following questions in your investigation: Product Strategy : * In what category of consumer products (convenience, shopping, or specialty) does this product fall? Why? * At what stage is this product in the product life cycle (introductory, growth, maturity, decline)? Why? * What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product? Why? * What role, if any, did packaging play in your selection of this product? Why? * Evaluate the quality of the product in terms of quality level and product consistency. Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other…Explain. illustrate the role that market segmentation play in determining an optimal product mix?Marketing mix choose a product that you have purchased recently. Research and investigate this product on the Internet and in the marketplace. Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product. At a minimum, consider the following questions in your investigation: Product Strategy : * In what category of consumer products (convenience, shopping, or specialty) does this product fall? Why? * At what stage is this product in the product life cycle (introductory, growth, maturity, decline)? Why? * What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product? Why? * What role, if any, did packaging play in your selection of this product? Why? * Evaluate the quality of the product in terms of quality level and product consistency. Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other promotional…
- Marketing Mix choose a product that you have purchased recently. Research and investigate this product on the Internet and in the marketplace. Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product. At a minimum, consider the following questions in your investigation: Product Strategy * In what category of consumer products (convenience, shopping, or specialty) does this product fall? Why? * At what stage is this product in the product life cycle (introductory, growth, maturity, decline)? Why? * What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product? Why? * What role, if any, did packaging play in your selection of this product? Why? * Evaluate the quality of the product in terms of quality level and product consistency.Discuss why companies should grow their business. Name and explain the four product/market growth strategies. Give an example for each.Marketing strategies vary at different stages of the product life cycle. Determine which stage of the product life cycle your organization’s product is in. What market characteristics lead to your determination? Explain. What recommendations should the organization consider based on your analysis?
- As a marketer, why is it necessary to consider product life cycle management and align it to your company’s strategy1.Briefly explain the stages of the Product Life Cycle 2. Why does company need to know what stages of the Product Life Cycle its products are in? 3.How can marketers extend the life cycle of an established product? use examples to explain or illustrateBrief Overview of the Marketing Mix for the Product. This should be a concise description of how you will address product features, distribution, promotion, and pricing for a minimalis handbag.
- Think about a specific brand that you use and discuss the following: Identify the branded product and discuss the brands value proposition. Describe the brand’s current marketing mix (product, place, price and promotion) How well does the marketing mix reflect, deliver and communicate the brand’s value proposition? What changes would you recommend to improve the marketing mix and why?Launch a newly product "laptop" of the following products for completing your marketing plan. 1. Corporate Objective 2. Marketing Objectives and Strategies (The product you are launching) 3. Setting Marketing objectives 4. Characteristics of the product 5. Market Potential 6. Market Segmentation 7. Target Market 8. Product Positioning 9. Objectives of each promotional activityProduct strategies change at each point of a product life cycle. Describe how each strategy differs between introduction, growth, maturity, and decline.