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Business
Marketing
Product Life Cycle

Product Life Cycle

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1.Briefly explain the stages of the Product Life Cycle

 

2. Why does company need to know what stages of the Product Life Cycle its products are in?

 

3.How can marketers extend the life cycle of an established product?

 

use examples to explain or illustrate

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