Identify the branded product and discuss the brands value proposition. Describe the brand’s current marketing mix (product, place, price and promotion) How well does the marketing mix reflect, deliver and communicate the brand’s value proposition? What changes would you recommend to improve the marketing mix and why?
Identify the branded product and discuss the brands value proposition. Describe the brand’s current marketing mix (product, place, price and promotion) How well does the marketing mix reflect, deliver and communicate the brand’s value proposition? What changes would you recommend to improve the marketing mix and why?
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 1DYMP
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Think about a specific brand that you use and discuss the following:
- Identify the branded product and discuss the brands value proposition.
- Describe the brand’s current marketing mix (product, place, price and promotion)
- How well does the marketing mix reflect, deliver and communicate the brand’s value proposition?
- What changes would you recommend to improve the marketing mix and why?
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