Identify the branded product and discuss the brands value proposition. Describe the brand’s current marketing mix (product, place, price and promotion) How well does the marketing mix reflect, deliver and communicate the brand’s value proposition? What changes would you recommend to improve the marketing mix and why?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 1DYMP
icon
Related questions
Question

Think about a specific brand that you use and discuss the following:

  • Identify the branded product and discuss the brands value proposition.
  • Describe the brand’s current marketing mix (product, place, price and promotion)
  • How well does the marketing mix reflect, deliver and communicate the brand’s value proposition?
  • What changes would you recommend to improve the marketing mix and why?
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Marketing plan
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing
Foundations of Business - Standalone book (MindTa…
Foundations of Business - Standalone book (MindTa…
Marketing
ISBN:
9781285193946
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning