. Under what circumstances will you choose either of the options over the other? d. How can the internet/online channel be integrated into the recommended distribution design to improve performance?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.7: Accomplishing The Priorities Of A Supply Chain
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Kantanka Automobile Company Limited specializes in the manufacturing of on-road and off-road vehicles that meets the challenging nature of the Ghanaian and African terrain. You have just been employed by the company and your first task is to design the distribution network to its end consumers.

c. Under what circumstances will you choose either of the options over the other?
d. How can the internet/online channel be integrated into the recommended distribution design to
improve performance?

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