Suppose a pharmaceutical firm just invents a new drug to treat mad cow disease and this is the only effective drug available in the market. The demand and total cost functions of the firm are: Demand: P = 36 – Q Total cost: C = 24 + 2Q2 where P is the price of the drug,Q is the quantity of the drug and C is the total cost of the firm.   Draw a diagram to show the price, output and profit of the firm. Label your diagram clearly.  Suppose the pharmaceutical firm needs to spend a lump sum of $M to apply for the patent of the drug. Explain whether this cost of patent affects the price, output and profit of the firm.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
ChapterB: Differential Calculus Techniques In Management
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  1. Suppose a pharmaceutical firm just invents a new drug to treat mad cow disease and this is the only effective drug available in the market. The demand and total cost functions of the firm are:

    Demand: P = 36 – Q Total cost: C = 24 + 2Q2

    where P is the price of the drug,
    Q is the quantity of the drug and C is the total cost of the firm.

     

    1. Draw a diagram to show the price, output and profit of the firm. Label your diagram clearly. 

    2. Suppose the pharmaceutical firm needs to spend a lump sum of $M to apply for the patent of the drug. Explain whether this cost of patent affects the price, output and profit of the firm. 

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