Suppose the price reaction function for Mars' chocolate bars is Pm = (Vm+cm)/2)+0.5Ph, where Pm is the average price of Mars bars and Ph is the average price of Hershey brand chocolate bars. Likewise, the price reaction function for Hershey bars is Ph = (Vh+ch)/2 +0.5Pm. %3D Vm=Vh = 1.5 and the marginal cost for producing chocolate bars for both firms is $.50. What will each bar sell for?

Microeconomic Theory
12th Edition
ISBN:9781337517942
Author:NICHOLSON
Publisher:NICHOLSON
Chapter11: Profit Maximization
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Problem 11.5P
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Suppose the price reaction function for Mars' chocolate
bars is Pm = (Vm+cm)/2)+0.5Ph, where Pm is the average
price of Mars bars and Ph is the average price of Hershey
brand chocolate bars. Likewise, the price reaction
function for Hershey bars is Ph = (Vh+ch)/2 +0.5Pm.
%3D
Vm=Vh = 1.5 and the marginal cost for producing
%3D
chocolate bars for both firms is $.50. What will each bar
sell for?
Transcribed Image Text:Suppose the price reaction function for Mars' chocolate bars is Pm = (Vm+cm)/2)+0.5Ph, where Pm is the average price of Mars bars and Ph is the average price of Hershey brand chocolate bars. Likewise, the price reaction function for Hershey bars is Ph = (Vh+ch)/2 +0.5Pm. %3D Vm=Vh = 1.5 and the marginal cost for producing %3D chocolate bars for both firms is $.50. What will each bar sell for?
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