Suppose that a firm produces wool jackets in a monopolistically competitive market. The following graph shows its demand (D) curve, marginal revenue (MR) curve, marginal cost (MC) curve, and long-run average total cost (LRATC) curve. Assume that all firms in the industry face the same cost structure. Place the tan point (dash symbol) on the graph to indicate the long-run monopolistically competitive equilibrium price and quantity for this firm. Next, place the purple point (diamond symbol) to indicate the point at which this firm would produce in the long run if it operated in a perfectly competitive market. Note: Dashed drop lines will automatically extend to both axes. 100 90 Monopolistic Competition Outcome 80 70 60 Perfect Competition Outcome LRATC 50 40 30 D 20 10 MC MR 10 20 30 40 50 60 70 80 90 100 QUANTITY (Thousands of jackets) PRICE, COSTS, AND RE VENUE (D oll ars per jacket)

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Chapter10: Monopolistic Competition And Oligopoly
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Suppose that a firm produces wool jackets in a monopolistically competitive market. The following graph shows its demand (D) curve, marginal
revenue (MR) curve, marginal cost (MC) curve, and long-run average total cost (LRATC) curve. Assume that all firms in the industry face the
same cost structure.
Place the tan point (dash symbol) on the graph to indicate the long-run monopolistically competitive equilibrium price and quantity for this firm. Next,
place the purple point (diamond symbol) to indicate the point at which this firm would produce in the long run if it operated in a perfectly competitive
market.
Note: Dashed drop lines will automatically extend to both axes.
100
90
Monopolistic Competition Outcome
80
70
60
Perfect Competition Outcome
LRATC
50
40
30
D
20
10
MC
MR
10
20
30 40 50
80
70
80
90
100
QUANTITY (Thousands of jackets)
Compare the average total cost and the production level in the long-run equilibrium for a monopolistically competitive firm and a perfectly competitive
firm by completing the following table.
Average Total Cost
Production Level
Under...
(Dollars per jacket) (Thousands of jackets)
PRICE, COSTS, AND RE VE NUE (D oll ars per jacket)
Transcribed Image Text:Suppose that a firm produces wool jackets in a monopolistically competitive market. The following graph shows its demand (D) curve, marginal revenue (MR) curve, marginal cost (MC) curve, and long-run average total cost (LRATC) curve. Assume that all firms in the industry face the same cost structure. Place the tan point (dash symbol) on the graph to indicate the long-run monopolistically competitive equilibrium price and quantity for this firm. Next, place the purple point (diamond symbol) to indicate the point at which this firm would produce in the long run if it operated in a perfectly competitive market. Note: Dashed drop lines will automatically extend to both axes. 100 90 Monopolistic Competition Outcome 80 70 60 Perfect Competition Outcome LRATC 50 40 30 D 20 10 MC MR 10 20 30 40 50 80 70 80 90 100 QUANTITY (Thousands of jackets) Compare the average total cost and the production level in the long-run equilibrium for a monopolistically competitive firm and a perfectly competitive firm by completing the following table. Average Total Cost Production Level Under... (Dollars per jacket) (Thousands of jackets) PRICE, COSTS, AND RE VE NUE (D oll ars per jacket)
100
90
Monopolistic Competition Outcome
80
70
60
Perfect Competition Outcome
LRATC
50
40
30
D
20
10
MC
MR
10
20
30
40
50
60
70
80
90
100
QUANTITY (Thousands of jackets)
deadweight loss,
excessive production,
excess capacity
Compare the average total cost and the production level in the long-run equilibrium for a monopolistically cophpetitive firm and a perfectly competitive
firm by completing the following table.
Average Total Cost
Production Level
Under...
(Dollars per jacket)
(Thousands of jackets)
Monopolistic Competition
Perfect Competition
the same, less than,
more than
Because this market is a monopolistically competitive market, the firm's average total cost in long-run equilibrium is
the long-run
average cost it would achieve as a firm operating in a perfectly competitive market.
the same, less than,
more than
The production level of a monopolistically competitive firm in long-run equilibriun is
firm. This difference in output is known as the
the production level of a perfectly competitive
of a monopolistically competitive firm.
PRICE, COSTS, AND RE VE NUE (D oll ars per jacket)
Transcribed Image Text:100 90 Monopolistic Competition Outcome 80 70 60 Perfect Competition Outcome LRATC 50 40 30 D 20 10 MC MR 10 20 30 40 50 60 70 80 90 100 QUANTITY (Thousands of jackets) deadweight loss, excessive production, excess capacity Compare the average total cost and the production level in the long-run equilibrium for a monopolistically cophpetitive firm and a perfectly competitive firm by completing the following table. Average Total Cost Production Level Under... (Dollars per jacket) (Thousands of jackets) Monopolistic Competition Perfect Competition the same, less than, more than Because this market is a monopolistically competitive market, the firm's average total cost in long-run equilibrium is the long-run average cost it would achieve as a firm operating in a perfectly competitive market. the same, less than, more than The production level of a monopolistically competitive firm in long-run equilibriun is firm. This difference in output is known as the the production level of a perfectly competitive of a monopolistically competitive firm. PRICE, COSTS, AND RE VE NUE (D oll ars per jacket)
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