Answered: Requirement: I need a detailed analysis…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Requirement: I need a detailed analysis about the pros and cons of doing this business and calculations too Sky anticipates that each new skateboard will require $10 in materials (after initial purchase) and require two hours of her time. For custom designs, she is budgeting an extra 30 minutes for communicating with her customer. For the time being, Sky will continue selling out of her parents' garage as it keep costs low. She is planning on relying on word-of-mouth marketing and perhaps some newsletters too. Sky's friend, Libby, says she can design and print unique newsletters on a monthly basis for $300 per month. Sky plans to distribute the newsletters herself to save money. Sky likes the idea of advertising more, but is wondering if she should only do the newsletters every other month. She is projecting 200 skateboard sales, of which 25% are custom-design. By advertising each month, there will be a 10% boost to these numbers.

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