Suppose you are senior production manager of a company which produces beverage (carbonated soft drinks) of all flavors. The company is operating since 10 years. You and your production team follow all of the SOP’s (Standard operating procedures) while producing the beverage. You have noticed that while producing the beverage for the 1st quarter of 2021 the artificial color added to beverage is little intensive as compare to previous productions. Artificial color used in limited proportion doesn’t not harm the health of consumers but this time it is accidentally little intensive which can have some side effects. What do you think can be the consequences if correct managerial action is not taken on time?
Suppose you are senior production manager of a company which produces beverage (carbonated soft drinks) of all flavors. The company is operating since 10 years. You and your production team follow all of the SOP’s (Standard operating procedures) while producing the beverage. You have noticed that while producing the beverage for the 1st quarter of 2021 the artificial color added to beverage is little intensive as compare to previous productions. Artificial color used in limited proportion doesn’t not harm the health of consumers but this time it is accidentally little intensive which can have some side effects. What do you think can be the consequences if correct managerial action is not taken on time?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Suppose you are senior production manager of a company which produces beverage (carbonated soft drinks) of all flavors. The company is operating since 10 years. You and your production team follow all of the SOP’s (Standard operating procedures) while producing the beverage. You have noticed that while producing the beverage for the 1st quarter of 2021 the artificial color added to beverage is little intensive as compare to previous productions. Artificial color used in limited proportion doesn’t not harm the health of consumers but this time it is accidentally little intensive which can have some side effects.
What do you think can be the consequences if correct managerial action is not taken on time?
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