Suppose you bought a mobile phone recently. (As customer you have some basic expectations from this mobile at the same time the mobile should possess certain qualities/features for different levels. Now consider the mobile that you bought is an iPhone. You also bought clothes and Life insurance for yourself. For your Business purpose you bought raw materials, computer and writing papers.) relate the mobile phone with different product levels with proper explanation. Now relate all the mentioned purchased products with classification of products and discuss their characteristics with proper example ?
Suppose you bought a mobile phone recently. (As customer you have some basic expectations from this mobile at the same time the mobile should possess certain qualities/features for different levels. Now consider the mobile that you bought is an iPhone. You also bought clothes and Life insurance for yourself. For your Business purpose you bought raw materials, computer and writing papers.) relate the mobile phone with different product levels with proper explanation. Now relate all the mentioned purchased products with classification of products and discuss their characteristics with proper example ?
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter12: Developing And Managing Products
Section12.5: Marketing Across The Product Lifecycle
Problem 1LO
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Suppose you bought a mobile phone recently. (As customer you have some basic expectations from this mobile at the same time the mobile should possess certain qualities/features for different levels. Now consider the mobile that you bought is an iPhone. You also bought clothes and Life insurance for yourself. For your Business purpose you bought raw materials, computer and writing papers.) relate the mobile phone with different product levels with proper explanation. Now relate all the mentioned purchased products with classification of products and discuss their characteristics with proper example ?
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