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5
The term brand originated from the word branding
True | |
False |
Step by step
Solved in 2 steps
- Choose the letter of the correct answer This type of brand that may be a business that provides good and services. It may also be closely related to an indicvidual's brand a. Individual Brand b. Organizational Brand c. Service Brand d. Personal Brand31 Brands say something about product quality and consistency. Select one: a. False. b. True.20. ____ is the first step in brand strategy development. Select one:a. Brand value chain b. Marketing c. Brand designingd. Brand audit
- 1) Brand name can be used without copyright permission. Select one: O True O False 2) Points of difference showcases about the product/brand differentiation. Select one: O True O False2. The brand value chain assumes that the value of a brand lies with the marketer. Select one:TrueFalse7. ______ is the added value endowed to products and services. Select one:a. Brand Equityb. Differentiation c. Trademarking d. Branding
- 2.Tony the tiger used for Kellogg’s Frosted Flakes is an example of a A.brand character B.brand mark C.trademark D.brand logo3. Which of the following refers to the marketing copy that explains what a product is and why it is worth purchasing?A. Prototype B. Product description C. Business Model D. Suppliers1.You are a new brand manager for a product line of Coach purses. You are considering the purchaseof customer data from a company that sells a large variety of women’s products online. In additionto the name, mailing address, and e-mail address of customers, the data provides an approximateestimate of customers’ annual income based on the zip code in which they live, census data, andthe highest level of education achieved. You could use the estimate of annual income to identifylikely purchasers of your high-end purses and use e-mail addresses to send e-mails announcing thenew product line and touting its many features. List the advantages and disadvantages of such amarketing strategy. Would you recommend this means of promotion in this instance? Why or whynot? 2. When asked about Google releasing personal information to law enforcement agencies, Google’sCEO Eric Schmidt told CNBC: “If you have something that you don’t want anyone to know, maybeyou shouldn’t be doing it in the first…
- If a key research objective sought to develop brand image profiles for a local bank and a key competitor, what type of scale should be used? Why? Create a multi-item scale that measures a bank’s brand image. Defend the scale category choices you made in terms of number of categories, balanced versus unbalanced scales, “no opinion” and “don’t know” options, forced versus nonforced choices, and type of category description.Marketing Mix What are the possible strength and weaknesses of these product below? atleast 1-3 sentences. Bio-Bricks is an environmentally friendly brick that is made up from air-dried animal feces. The animal wastes are specifically from household pets such as dogs and cats; and animals from farms to support local farmers. 80% of the ingredient purely consists of animal feces and the remaining 20% contains sand to harden up the material. Consumers can also customize the brick’s color and shape to satisfy their preferences and to let them express their creativity.as a marketing/ sales person. What brand of car its features will you recommend to a customerrecommend (3) features