Suppose you have two types of users for your software: basic users and professionals. The value each group places on your basic program and your advanced program is given in the table below.                                                    Value of Product basic users Professionals basic program $65 $60 advance program $75 $150 You don’t know who exactly your basic and professional users are. How might you price your advanced program so that only your professionals by that version and you maximize profits?   Group of answer choices   $144   $150   $65   $75

Microeconomics: Private and Public Choice (MindTap Course List)
16th Edition
ISBN:9781305506893
Author:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Publisher:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Chapter9: Price Takers And The Competitive Process
Section: Chapter Questions
Problem 15CQ
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Suppose you have two types of users for your software: basic users and professionals. The value each group places on your basic program and your advanced program is given in the table below.

 

                                                 Value of Product

basic users Professionals

basic program $65 $60

advance program $75 $150

You don’t know who exactly your basic and professional users are. How might you price your advanced program so that only your professionals by that version and you maximize profits?

 

Group of answer choices

 

$144

 

$150

 

$65

 

$75

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