Swarovski is a global leader in crystal ornaments. The company has only a few competitors, attracts a small group of customers, has high quality of products with high prices, and uses an exclusive distribution channel. That is an example of O a, niche marketing O b. mass marketing OC. segmented marketing O d. micromarketing O e, local marketing
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- _________ is the continual collection of information from various sources to assist businesses in product development and providing customer satisfaction. a) Global marketing mixb) Distribution strategyc) Environmental scanningd) Business market segmentationMarketing Mix consists of the 4 P's. One of those P's is Place. Some of the most successful franchises in the US include restaurant and food chains like Subway, McDonald'sPizza Hut. Burger King, and Dunkin' Donuts. Other types of successful franchise businesses includehotels, resorts,auto rentals, shipping companies, gyms, and cleaningcompanies. Franchise is the most common type of…………. 1. Identify the type of vertical marketing system that fills in the blank above.2. Define itOf the four categories of segmentation variables, whichis most important to Raleigh’s segmentation strategy,and why?
- Strategies on how I'm going to market my products (snacks) at international market. Please give me 3 strategies with full explanation. typed answer and don't copy.PLEASE PROVIDE A DETAILED ANSWER Pulin Kayastha was simply amazed. He had seen all forms of hostilityand marketing warfare in the consumer goods industry, but to seesimilar warfare in the health industry fascinated him. Clearly, he toldhimself, doctors had found consumers in their patients. At least, that’swhat the concept note sent by Dr. Ajit Varman, country manager ofRecovery Clinics and Hospitals, seemed to indicate. Varman andseven other senior doctors had left Karuna Nursing Home andHospital to set up Recovery, which, as the note said, “would beentirely devoted and dedicated to customer responsiveness”.Pulin was a management consultant and was recommended toRecovery by the marketing director of Regrow Pharma, a largepharmaceuticals company in Mumbai. In fact, the suggestion to set upRecovery came from a non-resident patient, Dinesh Shah, who wasundergoing treatment at Karuna’s large specialty hospital in CentralIndia. It was in the course of his interaction with the doctors…1. All of these are common misconceptions about what marketing is EXCEPT: a. it does not involve numbers. b. managing exchanges with customers c. making people buy things they don’t need. d. an art, and you either have the gift for it or you don’t. 2. Communicating value to your target market is covered through what? a. Product and Price b. Product c. Promotion d. Price 3. Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs. 4. Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others.
- Thomson family adventures is a tour and travel company. I need 4 p's of marketing mix for this company. Information about the company is easily available on internet. place , price , product , promotion - 4 p's. please answer asap thanks.When Coca-Cola introduced Coke Zero, this was an example of a _____ strategy. a. product line extension b. demarketing c. cannibalization d. disintermediation e. repositioninga) What are the possible benefits to be derived from diversifying into newmarkets?b) What are the difficulties of diversifying into a new market?c) Discuss the advantages of diversifying into a related market relative to anunrelated market Instruction: This question consistist of question a-c. Please to provide a brief response to each question.
- (a) What marketing actions would you expect thecompanies selling Yoplait, Dannon, and PepsiCoyogurts to take in response to Chobani’s appear-ance and (b) how might Chobani respond?What should Alice’s have done? Based on your personal research, what distribution approach(es) would you use if you Alice’s was your company? Why? How do your ideas relate to your target market(s), does your research change the approach to the channel(s)? Why/why not?The marketing mix is a set of tools, which a firm utilizes to implement its marketing strategy. Applying the concepts to either McDonald’s or Subway Sandwiches, detail your understanding of the marketing mix by describing both the traditional 4 P’s approach and the customer centric 4 C’s approach for one of the above businesses. In your answer, illustrate how they differentiate themselves strategically from their competition