TABLE 1-1 Market Segment Attractiveness Worksheet Criterion Score Segment size Segment growth rate Competitor strength Customer satisfaction with existing products Fit with company image Fit with company objectives Fit with company resources Distribution avallable Investment required Stability/predictability Cost to serve Sustainable advantage available Communications channels available Risk Segment profitability Other ( *Score on a 1-10 scale, with 10 being most favorable.
TABLE 1-1 Market Segment Attractiveness Worksheet Criterion Score Segment size Segment growth rate Competitor strength Customer satisfaction with existing products Fit with company image Fit with company objectives Fit with company resources Distribution avallable Investment required Stability/predictability Cost to serve Sustainable advantage available Communications channels available Risk Segment profitability Other ( *Score on a 1-10 scale, with 10 being most favorable.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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What is involved in the conditions analysis phase
of market analysis in Figure 1–1?
Transcribed Image Text:TABLE 1-1
Market Segment Attractiveness Worksheet
Criterion
Score
Segment size
Segment growth rate
Competitor strength
Customer satisfaction with existing products
Fit with company image
Fit with company objectives
Fit with company resources
Distribution avallable
Investment required
Stability/predictability
Cost to serve
Sustainable advantage available
Communications channels available
Risk
Segment profitability
Other (
*Score on a 1-10 scale, with 10 being most favorable.
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