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2) Describe the primary (main) target market for “The RUNNING ROOM” using 3 valid segmentation variables. (3 valid points of description x 1 mark each = 3 marks) RUNNING ROOM
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- 2) Describe the primary (main) target market for “The Running Room” using 3 valid segmentation variables. (3 valid points of descriptionName and describe the four major sets of variables that might be used in segmenting consumer markets and Which segmenting variable(s) do you think Pizza Hut is using?1) In details explain who is dutch lady UHL full cream milk target market. 2) How does the price of the product compare to the prices of the similar products like nedo and Alasika milk in the category? 3) What consumer need dutch lady milk satisfy
- Assume that Mr. Namal is planning to start an auto painting repair workshop in Kandy. He completed a National Vocational Qualification (NVQ) in the relevant field and has over 10 years of experience in painting in a leading automobile manufacturing company in Japan. 1. Identify the segments using appropriate segmentation bases. 2. Select a target market and justify your selection. 3. Design a positioning strategy by highlighting the customer-focused value proposition and the points-of-difference (POD)(a) What marketing research did Vivian Callaway execute? (b) What were the critical questions that led her to conduct research and seek expert advice? (c) How did this affect the product’s marketing mix price, promotion, packaging, and distribution decisions?Among the identified 7P's of marketing, which are the most appropriate marketing mix in a sari sari store business and why. Justify your answer by citing examples
- QUESTION 1:Market segmentation entails a deliberate attempt to identify markets (customers) with homogeneous needs to serve profitably. Based on this understanding, explain to the Management of Ultimate Concrete Products (UCP);a. Five (5) practical reasons why the company should segment their market b. Two (2) target marketing strategies UCP can adopt to create value for its customersc. One (1) positioning strategy that UCP can adopt to attract customers QUESTION 2:MTN Ghana operates different business portfolios in the mobile telephony market. As a consultant to MTN Ghana,a. Categorise the portfolios into four (4) Strategic Business Units (SBU) using a standardised model b. Briefly explain the characteristics of each of the SBUs in terms of relative market share and industry (market) growth rate to the management of MTN GhanaApple Comany Segmentation and Target Market Create Analysis of potential customers, segmentation of market and selection of Target Market that supports the Strategic Focus Of the Apple Company.Headquarter in france.L oral is large cosmatic conglomerate with annual sale about 30 billion dollars and net income of about 3.5 billion dollar. L Oreal divid three segments. cosmatic, boady soap and dermatology. 1.Construct an External Factor Evaluation (EFE) Matrix for the target firm. (a total of 12-15 factors including Opportunities and Threats both) Do not intermingle Os and Ts.
- Q4. With help of an illustration, state and describe the four major sets of segmentation variables that might beused in segmenting consumer markets.Segmentation, Target Market Identification and Positioning: What are some ways one can conduct a segmentation analysis considering various ways to segment the wider market and select the optimal target market segment(s) for generatorsName and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variable(s) do you think Bata is using?